1. Local
1.1. reviews
1.1.1. request templates
1.2. citations
1.3. listings
1.3.1. G+
1.3.2. Twitter
1.3.3. Facebook
1.3.4. ?Linkedin
2. Ads
2.1. PPC
2.1.1. G adwords
2.1.1.1. content
2.1.1.2. search
2.1.1.3. retargeting
2.1.1.3.1. banners
2.1.2. bing
2.1.3. other
3. Optimization
3.1. analyze
3.2. discuss
3.3. implement
4. Email Marketing
4.1. request segmented email list
4.2. segment
4.2.1. those who have traveled in which countries
4.3. strategy
4.3.1. 6 weeks
4.3.2. sources
4.3.2.1. outhouse
4.3.2.2. inhouse
4.3.3. segment
4.3.3.1. avoid content of same cty traveled
4.4. Metrics
4.4.1. - Email ‘opens’ rate - Conversion rate - Click through ratio based on sent and open emails - Bounce % - Opt-out % - Spam report % - Email list growth
4.4.2. KPIs
4.4.2.1. # New clients
4.4.2.1.1. Referred
4.4.2.1.2. Repeat
4.4.2.1.3. other
4.4.2.2. Return on mkting $
5. About Us
5.1. not a traditional travel agency
5.1.1. not a reseller
5.2. little retail
5.2.1. occasional walkin clients
5.3. don't confine the marketing to melbourne
6. Content
6.1. UCC
6.1.1. Travellogs
6.1.1.1. contact past clients
6.1.1.2. non clients
6.1.1.3. permission
6.1.2. photos/videos
6.1.2.1. video
6.1.2.1.1. youtube
6.1.2.1.2. vimeo
6.2. In house
6.2.1. Tips
6.2.1.1. security
6.2.1.1.1. http://www.smartraveller.gov.au/zw-cgi/view/Advice/Argentina
6.2.1.1.2. http://www.smartraveller.gov.au/zw-cgi/view/Advice/Chile
6.2.1.1.3. register
6.2.1.2. health
6.2.1.3. visas
6.2.1.4. currency
6.2.1.5. technology
6.2.1.6. best time to travel
6.2.2. special offers
6.2.2.1. Tj4U
6.2.2.2. providers
6.2.3. Events
6.2.4. Books
6.2.4.1. best of
6.2.4.2. guides
6.2.5. what to see/do
6.2.6. help
6.2.6.1. diplomatic contact info in each country
6.2.7. Media
6.2.7.1. Colombia Through the Eyes Of Top Colombian Photographers
6.2.7.1.1. flash image galleries per city + quote from photographer 'in their own words' + link to photographers website (the payback)
6.2.7.1.2. can be replicated for each country
6.2.7.1.3. very linkworthy
6.3. Syndication
6.3.1. in
6.3.1.1. learn spanish
6.3.1.1.1. basic
6.3.1.1.2. advanced
6.3.1.2. learn portuguese
6.3.1.3. govt agencies
6.3.1.4. culture
6.3.1.4.1. podcasts
6.3.1.4.2. video
6.3.2. out
6.3.2.1. (see In House)
7. Social
7.1. follow
7.1.1. bloggers
7.1.2. sm mavens
7.1.3. LATAM govt publications
7.1.4. media
7.1.4.1. video
7.1.4.2. photos
7.1.4.2.1. submitted by clients
7.1.5. clients
7.1.5.1. actively traveling
7.1.5.1.1. hope u having good time
7.1.5.1.2. answer questions
7.1.5.2. past
7.2. publish
7.2.1. 60%
7.2.1.1. news
7.2.1.2. culture
7.2.1.3. media
7.2.1.3.1. music channel
7.2.1.3.2. video channel
7.2.2. 30%
7.2.2.1. about travel industry
7.2.2.1.1. flights
7.2.2.1.2. visas
7.2.3. 10% TJ4U
7.3. participate
7.3.1. communties
7.3.1.1. g+
7.4. Inspiration
7.4.1. photos
7.4.1.1. http://www.tumblr.com/search/bolivia
8. Publicity
8.1. Local
8.1.1. Citations
8.1.1.1. yext
8.1.2. article syndication
8.2. Travel Industry
8.2.1. partners
8.2.1.1. LATAM
8.2.1.2. Oz
8.2.1.3. Other
8.2.2. allies
8.3. Busines Directories
8.4. Competitors
8.4.1. study backlink profile
8.5. Media
8.6. Charity
8.6.1. Oz charities working in LATAM
9. Assets
9.1. Currency calculator
9.2. Flight tracker
9.3. widgets with LATAM blog rss
9.4. Music
10. KPIs
10.1. content effectiveness
10.2. channel effectiveness
10.3. channel trends
10.4. bounce rates
10.4.1. page
10.4.2. site