1. Causas
1.1. razones psicologicas
1.1.1. placer
1.1.2. relajación
1.1.3. concentración
1.2. otras
1.3. razones sociales
1.3.1. el reconocimiento
1.3.2. la aceptación de los demás
1.3.3. la rebelión frente a las prohibiciones
2. MORTALIDAD
2.1. Cáncer
2.2. enfermedades respiratorias y cardio vasculares
3. FUMADORES PASIVOS
3.1. humo secundario
3.2. los más afectados
3.3. efecto a la explosión al humo secundario
4. HUMO DEL TABACO
4.1. Arcénico
4.1.1. utilizado en venenos para ratas
4.2. metanol
4.2.1. componente de la gasolina en cohetes
4.3. amonía
4.3.1. solución limpiadora de pisos
4.4. monóxido de carbono
4.4.1. partes de los desechos tóxicos de los automoviles
4.5. Butano
4.5.1. líquidos de los encendedores
4.6. cianuro de hidrógeno
4.6.1. veneno utilizado en las cámaras de gas
4.7. nicotina
4.7.1. llega al cerebro en 7 segundos
4.7.2. a los 4 días deja de fumar no queda ni una gota
4.7.3. cuando el cuerpo pide otro cigarrillo
4.7.4. causa muchos efectos en el cuerpo
5. ADOLESCENTES
5.1. Comienzan a temprana edad.
5.2. Estudiantes de secundaria.
5.3. Argentina
5.4. Tabaquismo factor riesgo.
6. TRATAMIENTO
6.1. parches y chicles de nicotína
6.1.1. Situational Analysis / Drivers
6.1.1.1. What is driving us to do this?
6.1.1.2. SWOT Analysis
6.1.1.2.1. Strengths
6.1.1.2.2. Weaknesses
6.1.1.2.3. Opportunities
6.1.1.2.4. Threats
6.1.1.3. Customer Findings - What have we learned from customers?
6.1.2. Competitive Analysis
6.1.2.1. Do we have competitors and threats in these target markets with the proposed offerings?
6.1.2.2. What are our competitors doing and how are they positioning?
6.1.2.3. How do we position against each competitor?
6.1.3. Target Customer(s)
6.1.3.1. Buyer Profile
6.1.3.1.1. Title
6.1.3.1.2. Industry
6.1.3.1.3. Geography
6.1.3.1.4. Business Size
6.1.3.2. Influencer Profile
6.1.3.3. User Profile
6.1.3.4. What do customers want and need?
6.1.3.5. What business problems do each of these customers have?
6.1.4. Customer Segmentation
6.1.4.1. Which customers or sets of customers do we sell to?
6.1.4.2. What are the target market segments that we want to go after?
6.1.4.3. What are the distinct problems for each segment of the market?
6.1.5. Total Available Market
6.1.5.1. New Prospects
6.1.5.1.1. How much of each target segment have we penetrated?
6.1.5.1.2. How much opportunity is available in each target segment?
6.1.5.2. Existing Customers
6.1.5.2.1. Can we up-sell existing customers?
6.2. fármacos
6.2.1. Service Offer
6.2.1.1. What are we selling?
6.2.1.2. Product Definition
6.2.1.3. Pricing
6.2.1.4. Packaging
6.2.1.5. Positioning
6.2.2. Value Proposition
6.2.2.1. What is the Value Proposition to the Customer?
6.2.2.2. What pain are we solving?
6.3. métodos alternativos
6.3.1. Revenue Forecasts
6.3.1.1. Revenue and P&L Forecast (5 Years)
6.3.1.2. Revenue should be split out quarterly
6.3.2. Cost Analysis
6.3.2.1. Should include a description of the costs in entering this business and profitability analysis
6.3.3. Profitability Analysis
6.3.3.1. P&L for the offer to include gross margin, net income and break even analysis.
6.4. técnicas psicológicas
6.4.1. Sales Strategy
6.4.1.1. Direct Sales Strategy
6.4.1.2. Inside Sales Strategy
6.4.1.3. Channel Sales Strategy
6.4.2. Partner Strategy
6.4.2.1. Channel Strategy
6.4.2.1.1. What 3rd party channels should we consider for reselling this service?
6.4.2.2. Technology Partnerships
6.4.2.2.1. What technology vendors (if any) do we need to work with to execute on this plan?
6.4.2.3. Solutions Partners
6.5. libros para dejar de fumar
6.5.1. Positioning & Messaging
6.5.1.1. What is the key messaging and positioning for the service offer? (Pain, alternatives, solution)
6.5.1.2. How do we communicate internally?
6.5.1.3. How do we communicate externally?
6.5.2. Promotion Strategy
6.5.2.1. Marketing Programs (Installed base versus new prospects)
6.5.2.2. Advertising (Publications, etc.)
6.5.2.3. Analyst Relations (Target Analysts)
6.5.2.4. Public Relations
6.5.2.5. Events (Trade shows, SEO/SEA, Seminars)
6.5.2.6. Webinars
6.5.3. Demand Generation & Lead Qualification
6.5.3.1. How do we generate and qualify new leads for the target offer?
6.5.3.2. Prospect Lists
6.5.3.3. Key Questions to Ask
6.5.3.4. Sales Collateral
6.5.3.5. Presentations
6.5.3.6. Data Sheets
6.5.3.7. White Papers
6.5.3.8. ROI Tools
6.5.3.9. Other Sales Tools (web site, etc.)