Strategies Used by Organizations

1. Global Strategies Definition: Strategies which focus around completing objectives for growth in international markets which factor in the risk and opportunities for the strategy.

1.1. Globalization Strategy Definition: A strategy which seeks to have a standardized and identical product line and marketing worldwide. Example:Ford Motor Company

1.2. Multidomestic Strategy Definition: A strategy which takes into consideration the needs and wants of individual communities, regions, and or countries and appeals to them on an individual basis. Example: Burger King

1.3. Transnational Strategy Definition: A strategy which combines aspects of Globalization and Multidomestic strategies in order to ensure efficiency in operation while still appealing to areas in terms of products and marketing on an individual basis. Example: Bombardier

2. Co-operative Strategy Definition: Strategies which focus around the partnership goals and objectives of organizations working in co-operation.

2.1. Strategic Alliance Definition: A strategy in which companies align goals and objectives together and or combine resources to pursue mutually beneficial results. Example: Hewlett Packard & Disney

2.2. Co-opetition Definition: A strategy in which rival or competing companies work together to achieve mutually beneficial results and or objectives. Example: Apple & Microsoft

3. Restructuring and Divestiture Definition: Strategies which focus around completing objectives in order to solve problems based around economics decline and or hyper-growth.

3.1. Turnaround Definition:A strategy which focuses on fixing to improving specific problems or aspects. Example: McDonald's

3.2. Downsizing Definition:A srategy which focuses on cutting down operation and or work force in order to achieve specific performance objectives. Example: Rubbermaid

3.3. Divestiture Definition: A strategy which focuses around removing/selling off specific parts of a business in order to allow for more focus onto other aspects of a business. Example: PepsiCo

4. E-Business Strategies Definition: Strategies which focus on gaining advantage and growth on the internet and the vast market it boasts

4.1. B2B Business Strategy Definition: A strategy which takes advantage of the internet, websites, services, such as google drive, to gain an advantage over competitors. Example: Google

4.2. B2C Business Strategy Definition:A strategy which takes advantage of the internet, websites, and web platforms to appeal to and engage customers. Example: Rolex

5. Growth and Diversification Strategies Definition: Strategies which focus around achieving objectives which result in the profit, sales, and overall size of a company in order to ensure long-term survival.

5.1. Concentration Definition: A strategy which pursues growth in the current business areas and markets. Example: McDonald's

5.2. Diversification Definition: A strategy which pursues growth acquiring and or investing into new markets and product lines Example: HP obtaining Compaq

5.3. Vertical Integration Definition: A strategy which pursues growth through acquiring and or developing suppliers and distributors for a business. Example: Loblaws

6. Grand or Master Strategies Definition: Strategies which focus around giving basic direction for achieving large and or long-term objectives. Often, these strategies are seen as comprehensive approaches to major strategy points.

6.1. Stability Definition: A strategy which ensures that current operations and objectives are continued in a stable manner without any large changes. Example: Coffey International

6.2. Renewal Definition: A strategy which attempts to solve existing problems in an effort to strengthen the company by removing weaknesses Example: Netflix

6.3. Combination Definition: A combination strategy pursues the goals of stability, renewal, and or retrenchment at the same time in order to address more complex objectives. Example: Globe and Mail