1. Optimisation
1.1. Channel optimisation
1.1.1. Channel info
1.1.1.1. Description
1.1.1.2. Keywords
1.1.1.3. Site address
1.1.1.4. Biography
1.1.2. Social links
1.1.2.1. Facebook
1.1.2.2. Instagram
1.1.2.3. Twitter
1.1.2.4. Behance
1.2. Video optimisation
1.2.1. title of the video
1.2.2. name of the video file
1.2.3. description text
1.2.4. keywords
1.2.5. social links
1.2.5.1. facebook
1.2.5.2. twitter
1.2.5.3. instagram
1.2.6. link to the video
1.2.7. link to the site
1.2.8. tags
2. Channel
2.1. Name
2.2. Description
2.2.1. description text
2.2.2. keywords
2.3. Design
2.3.1. header
2.3.2. logo
2.3.3. intro/outro
2.4. Channel trailer
2.5. Playlists and topics
2.6. Internal linkbuilding
2.6.1. links to the videos in description
2.6.2. end screens
2.6.3. subscribe button
2.6.4. playlists
2.6.5. video topics
2.7. Internal remarketing
2.7.1. in-video ads
2.7.2. end screens
3. Content
3.1. video content types
3.1.1. ads
3.1.1.1. explainer
3.1.1.2. promo
3.1.1.3. viral video
3.1.2. testimonials
3.1.2.1. how to use AS
3.1.2.2. personal experiance
3.1.2.3. success story
3.1.2.4. lifestyle story
3.1.3. educational
3.1.3.1. screencast
3.1.3.2. how-to
3.1.3.3. lifehack
3.1.3.4. instruction
3.1.4. overview
3.1.4.1. product updates
3.1.4.2. presentation
3.1.4.3. new features
3.2. posting
3.3. acquisition funnel
4. Promotion
4.1. Youtube adverticement
4.1.1. In-Stream
4.1.2. In-Display
4.1.3. In-Search
4.2. SEO
4.2.1. Youtube search
4.2.1.1. description
4.2.1.2. topics
4.2.1.3. keywords
4.2.1.4. views
4.2.1.5. likes
4.2.1.6. subscribers
4.2.2. Google search
4.2.2.1. descriprion
4.2.2.2. topics
4.2.2.3. keywords
4.2.2.4. external links
4.2.2.5. shares
4.2.2.6. comments
4.3. Backlinks
4.3.1. fiverr.com
4.3.2. forums
4.3.3. partner channels
4.3.4. bloggers
4.3.5. referral program
4.3.6. social bookmarks
4.3.6.1. social monkey
4.3.6.2. onlywire
4.3.6.3. bookmarking daemon
4.4. Crossposting
4.4.1. social networks
4.4.2. articles
4.4.3. social bookmarks
4.4.4. биржы ссылок
4.4.4.1. Sociate.ru
4.4.4.2. socialtools
4.5. Social media
4.5.1. facebook boost
4.5.2. instagram stories
5. Analitycs
5.1. YouTube analytics
5.1.1. View reports
5.1.1.1. Views
5.1.1.2. Geography
5.1.1.3. Demography
5.1.1.4. Traffic sources
5.1.1.5. Devices
5.1.1.6. Retention
5.1.2. Performance repors
5.1.2.1. Views
5.1.2.2. Subscribers
5.1.2.3. Likes/dislikes
5.1.2.4. Comments
5.1.2.5. Favorites
5.1.2.6. Playlists
5.1.2.7. Shares
5.2. Google ads
5.2.1. Audiences
5.2.2. Keywords
5.2.3. Demographics
5.2.4. Topics
5.2.5. Placement
5.3. Adobe Analytics
5.3.1. Clicks
5.3.2. Registrations
5.3.3. Conversions
5.3.4. CPA