Web Marketing
por Amy Palmquist
1. Blogging
1.1. sponsorship
1.2. expertise
1.2.1. how to
1.3. niche targeting
1.4. relationship collaboration
1.4.1. affiliate commission
2. advertising
2.1. Facebook
2.2. Twitter
2.3. LinkedIn
2.3.1. student groups
2.3.2. university/college groups
2.4. Amazon
2.4.1. people who recently bought textbooks
2.4.2. people who searched for textbooks
2.5. Paid Advertising
2.5.1. Joint Venture
2.5.1.1. Costco for bulk
2.5.1.2. Universities
2.5.2. Wholesale traffic
2.5.3. Social media
2.5.3.1. Facebook
2.5.4. SEM
2.5.4.1. Google
2.5.4.2. Yahoo
3. cost
3.1. per click
3.2. per 1000 impressions
3.3. subscriptions
3.4. sales
4. validate market
4.1. google trends
4.2. google adwords
4.3. facebook ads
4.4. twitter search
4.5. amazon search
5. influencers
5.1. bloggers
5.2. websites
5.3. facebookers
5.4. pinterest
5.5. twitter
5.6. linkedin
6. Sales Funnel
6.1. Chap. 1-3
6.2. student survival guide tip book
6.3. student survival guide gift baskets
6.4. bulk n' buy
6.5. web seminars
6.6. workshops/professional speaking
7. Target audience
7.1. university students
7.2. college students
7.3. international students
7.4. parents of students
7.5. future students
7.5.1. high school students
7.5.2. recent graduates
8. evaluation
8.1. google analytics
8.2. Split testing/MVT
9. online tools
9.1. unbounce
9.1.1. video
9.1.2. sharing buttons
9.1.3. exclusivity
9.1.4. opt-in only
9.2. mailchimp
9.2.1. unique wording
9.2.2. confirmation
9.2.3. cancel subscription
9.3. wix
9.3.1. about
9.3.2. products
9.3.3. news centre
9.3.4. contact us