Website analysis

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Website analysis por Mind Map: Website analysis

1. Consistency with brand image

2. Unified style

3. Accuracy

4. Website1

4.1. Visual (P3)

4.1.1. Use of colour

4.1.2. Fonts

4.1.3. Graphics

4.1.4. Multimedia presentations

4.1.5. Page transitions

4.1.6. Unified style

4.1.7. Consistency across webpages

4.1.8. Use of white space

4.1.9. Appeal to target group

4.1.10. Consistency with brand image

4.2. Usability (P2)

4.2.1. Navigation

4.2.2. Language

4.2.3. Efficiency

4.2.4. Accuracy

4.2.5. Speed

4.2.6. Respect for privacy

4.2.7. Being up to date

4.2.8. Web design

4.2.9. Accessibility

4.2.10. Other comments

5. Topshop's website background is white, but the clothes and images add colour. Home page colours: Blue: Hex 375378 Pink taupe:HEX CDA28F Peach pink: HEX D8B69D Light blue: HEX 839CA1 Brown: HEX A87854

6. Tumblr

6.1. Visual (P3)

6.1.1. Use of colour

6.1.2. Fonts

6.1.3. Graphics

6.1.4. Multimedia presentations

6.1.5. Page transitions

6.1.6. Unified style

6.1.7. Consistency across webpages

6.1.8. Use of white space

6.1.9. Appeal to target group

6.1.10. Consistency with brand image

6.2. Usability (P2)

6.2.1. Navigation

6.2.2. Language

6.2.3. Efficiency

6.2.4. Accuracy

6.2.5. Speed

6.2.6. Respect for privacy

6.2.7. Being up to date

6.2.8. Web design

6.2.9. Accessibility

6.2.10. Other comments

7. Use of colour Netflix only uses a simple range of colours, consisting of only whites for the page and red for the banners and title. Red#1: HEX B9090B White#1: HEX FAFAFA White#2: HEX E1E1E1 Red#2: HEX BD0709 This colour simplicity allows for an emphasis on the boxes advertising the shows and films avaliable, this makes the shows stand out rather than get lost amongst a chaotic theme. The use of lots of white space with a red border makes the website look tidy and organised, all shows appear in rows in a collum formation making the website very simple and easy to use.

8. Website3

8.1. Visual (P3)

8.1.1. Use of colour

8.1.2. Fonts

8.1.3. Graphics

8.1.4. Multimedia presentations

8.1.5. Page transitions

8.1.6. Unified style

8.1.7. Consistency across webpages

8.1.8. Use of white space

8.1.9. Appeal to target group

8.1.10. Consistency with brand image

8.2. Usability (P2)

8.2.1. Navigation

8.2.2. Language

8.2.3. Efficiency

8.2.4. Accuracy

8.2.5. Speed

8.2.6. Respect for privacy

8.2.7. Being up to date

8.2.8. Web design

8.2.9. Accessibility

8.2.10. Other comments

9. Website1

9.1. Visual (P3)

9.1.1. Use of colour

9.1.2. Fonts

9.1.3. Graphics

9.1.4. Multimedia presentations

9.1.5. Page transitions

9.1.6. Unified style

9.1.7. Consistency across webpages

9.1.8. Use of white space

9.1.9. Appeal to target group

9.1.10. Consistency with brand image

9.2. Usability (P2)

9.2.1. Navigation

9.2.2. Language

9.2.3. Efficiency

9.2.4. Accuracy

9.2.5. Speed

9.2.6. Respect for privacy

9.2.7. Being up to date

9.2.8. Web design

9.2.9. Accessibility

9.2.10. Other comments

10. BBC

10.1. Visual (P3)

10.1.1. Use of colour

10.1.2. Fonts

10.1.3. Graphics

10.1.4. Multimedia presentations

10.1.5. Page transitions

10.1.6. Unified style

10.1.7. Consistency across webpages

10.1.8. Use of white space

10.1.9. Appeal to target group

10.1.10. Consistency with brand image

10.2. Usability (P2)

10.2.1. Navigation

10.2.2. Language

10.2.3. Efficiency

10.2.4. Accuracy

10.2.5. Speed

10.2.6. Respect for privacy

10.2.7. Being up to date

10.2.8. Web design

10.2.9. Accessibility

10.2.10. Other comments

11. Website1

11.1. Visual (P3)

11.1.1. Use of colour

11.1.2. Fonts

11.1.3. Graphics

11.1.4. Multimedia presentations

11.1.5. Page transitions

11.1.6. Unified style

11.1.7. Consistency across webpages

11.1.8. Use of white space

11.1.9. Appeal to target group

11.1.10. Consistency with brand image

11.2. Usability (P2)

11.2.1. Navigation

11.2.2. Language

11.2.3. Efficiency

11.2.4. Accuracy

11.2.5. Speed

11.2.6. Respect for privacy

11.2.7. Being up to date

11.2.8. Web design

11.2.9. Accessibility

11.2.10. Other comments

12. Website2

12.1. Visual (P3)

12.1.1. Use of colour

12.1.2. Fonts

12.1.3. Graphics

12.1.4. Multimedia presentations

12.1.5. Page transitions

12.1.6. Unified style

12.1.7. Consistency across webpages

12.1.8. Use of white space

12.1.9. Appeal to target group

12.1.10. Consistency with brand image

12.2. Usability (P2)

12.2.1. Navigation

12.2.2. Language

12.2.3. Efficiency

12.2.4. Accuracy

12.2.5. Speed

12.2.6. Respect for privacy

12.2.7. Being up to date

12.2.8. Web design

12.2.9. Accessibility

12.2.10. Other comments

13. Callum B

13.1. www.google.co.uk

13.1.1. Visual (P3)

13.1.1.1. Use of colour

13.1.1.2. Fonts

13.1.1.3. Graphics

13.1.1.4. Multimedia presentations

13.1.1.5. Page transitions

13.1.1.6. Unified style

13.1.1.7. Consistency across webpages

13.1.1.8. Use of white space

13.1.1.9. Appeal to target group

13.1.1.10. Consistency with brand image

13.1.2. Usability (P2)

13.1.2.1. Navigation

13.1.2.2. Language

13.1.2.3. Efficiency

13.1.2.4. Accuracy

13.1.2.5. Speed

13.1.2.6. Respect for privacy

13.1.2.7. Being up to date

13.1.2.8. Web design

13.1.2.9. Accessibility

13.1.2.10. Other comments

13.2. netflix.com

13.2.1. Visual (P3)

13.2.1.1. Use of colour

13.2.1.2. Fonts

13.2.1.3. Graphics

13.2.1.4. Multimedia presentations

13.2.1.5. Page transitions

13.2.1.6. Unified style

13.2.1.7. Consistency across webpages

13.2.1.8. Use of white space

13.2.1.9. Appeal to target group

13.2.2. Usability (P2)

13.2.2.1. Navigation

13.2.2.2. Language

13.2.2.3. Efficiency

13.2.2.4. Accuracy

13.2.2.5. Speed

13.2.2.6. Respect for privacy

13.2.2.7. Being up to date

13.2.2.8. Web design

13.2.2.9. Accessibility

13.2.2.10. Other comments

13.3. Website3

13.3.1. Visual (P3)

13.3.1.1. Use of colour

13.3.1.2. Fonts

13.3.1.3. Graphics

13.3.1.4. Multimedia presentations

13.3.1.5. Page transitions

13.3.1.6. Unified style

13.3.1.7. Consistency across webpages

13.3.1.8. Use of white space

13.3.1.9. Appeal to target group

13.3.1.10. Consistency with brand image

13.3.2. Usability (P2)

13.3.2.1. Navigation

13.3.2.2. Language

13.3.2.3. Efficiency

13.3.2.4. Accuracy

13.3.2.5. Speed

13.3.2.6. Respect for privacy

13.3.2.7. Being up to date

13.3.2.8. Web design

13.3.2.9. Accessibility

13.3.2.10. Other comments

14. HB

14.1. Website1

14.1.1. Visual (P3)

14.1.1.1. Use of colour

14.1.1.2. Fonts

14.1.1.3. Graphics

14.1.1.4. Multimedia presentations

14.1.1.5. Page transitions

14.1.1.6. Unified style

14.1.1.7. Consistency across webpages

14.1.1.8. Use of white space

14.1.1.9. Appeal to target group

14.1.1.10. Consistency with brand image

14.1.2. Usability (P2)

14.1.2.1. Navigation

14.1.2.2. Language

14.1.2.3. Efficiency

14.1.2.4. Speed

14.1.2.5. Respect for privacy

14.1.2.6. Being up to date

14.1.2.7. Web design

14.1.2.8. Accessibility

14.1.2.9. Other comments

14.2. Website2

14.2.1. Visual (P3)

14.2.1.1. Use of colour

14.2.1.2. Fonts

14.2.1.3. Graphics

14.2.1.4. Multimedia presentations

14.2.1.5. Page transitions

14.2.1.6. Unified style

14.2.1.7. Consistency across webpages

14.2.1.8. Use of white space

14.2.1.9. Appeal to target group

14.2.1.10. Consistency with brand image

14.2.2. Usability (P2)

14.2.2.1. Navigation

14.2.2.2. Language

14.2.2.3. Efficiency

14.2.2.4. Accuracy

14.2.2.5. Speed

14.2.2.6. Respect for privacy

14.2.2.7. Being up to date

14.2.2.8. Web design

14.2.2.9. Accessibility

14.2.2.10. Other comments

14.3. Website3

14.3.1. Visual (P3)

14.3.1.1. Use of colour

14.3.1.2. Fonts

14.3.1.3. Graphics

14.3.1.4. Multimedia presentations

14.3.1.5. Page transitions

14.3.1.6. Unified style

14.3.1.7. Consistency across webpages

14.3.1.8. Use of white space

14.3.1.9. Appeal to target group

14.3.1.10. Consistency with brand image

14.3.2. Usability (P2)

14.3.2.1. Navigation

14.3.2.2. Language

14.3.2.3. Efficiency

14.3.2.4. Accuracy

14.3.2.5. Speed

14.3.2.6. Respect for privacy

14.3.2.7. Being up to date

14.3.2.8. Web design

14.3.2.9. Accessibility

14.3.2.10. Other comments

15. OD

15.1. Huddersfield website

15.1.1. Visual (P3)

15.1.1.1. Use of colour

15.1.1.2. Fonts

15.1.1.3. Graphics

15.1.1.4. Multimedia presentations

15.1.1.5. Page transitions

15.1.1.6. Unified style

15.1.1.7. Consistency across webpages

15.1.1.8. Use of white space

15.1.1.9. Appeal to target group

15.1.1.10. Consistency with brand image

15.1.2. Usability (P2)

15.1.2.1. Navigation

15.1.2.2. Language

15.1.2.3. Efficiency

15.1.2.4. Accuracy

15.1.2.5. Speed

15.1.2.6. Respect for privacy

15.1.2.7. Being up to date

15.1.2.8. Web design

15.1.2.9. Accessibility

15.1.2.10. Other comments

15.2. Twitter

15.2.1. Visual (P3)

15.2.1.1. Use of colour

15.2.1.2. Fonts

15.2.1.3. Graphics

15.2.1.4. Multimedia presentations

15.2.1.5. Page transitions

15.2.1.6. Unified style

15.2.1.7. Consistency across webpages

15.2.1.8. Use of white space

15.2.1.9. Appeal to target group

15.2.1.10. Consistency with brand image

15.2.2. Usability (P2)

15.2.2.1. Navigation

15.2.2.2. Language

15.2.2.3. Efficiency

15.2.2.4. Accuracy

15.2.2.5. Speed

15.2.2.6. Respect for privacy

15.2.2.7. Being up to date

15.2.2.8. Web design

15.2.2.9. Accessibility

15.2.2.10. Other comments

15.3. website 3

15.3.1. Visual (P3)

15.3.1.1. Use of colour

15.3.1.2. Fonts

15.3.1.3. Graphics

15.3.1.4. Multimedia presentations

15.3.1.5. Page transitions

15.3.1.6. Unified style

15.3.1.7. Consistency across webpages

15.3.1.8. Use of white space

15.3.1.9. Appeal to target group

15.3.1.10. Consistency with brand image

15.3.2. Usability (P2)

15.3.2.1. Navigation

15.3.2.2. Language

15.3.2.3. Efficiency

15.3.2.4. Accuracy

15.3.2.5. Speed

15.3.2.6. Respect for privacy

15.3.2.7. Being up to date

15.3.2.8. Web design

15.3.2.9. Accessibility

15.3.2.10. Other comments

16. KE

16.1. Youtube

16.1.1. Visual (P3)

16.1.1.1. Use of colour

16.1.1.2. Fonts

16.1.1.3. Graphics

16.1.1.4. Multimedia presentations

16.1.1.5. Page transitions

16.1.1.6. Unified style

16.1.1.7. Consistency across webpages

16.1.1.8. Use of white space

16.1.1.9. Appeal to target group

16.1.1.10. Consistency with brand image

16.1.2. Usability (P2)

16.1.2.1. Navigation

16.1.2.2. Language

16.1.2.3. Efficiency

16.1.2.4. Accuracy

16.1.2.5. Speed

16.1.2.6. Respect for privacy

16.1.2.7. Being up to date

16.1.2.8. Web design

16.1.2.9. Accessibility

16.1.2.10. Other comments

16.2. Pinterest

16.2.1. Visual (P3)

16.2.1.1. Use of colour

16.2.1.2. Fonts

16.2.1.3. Graphics

16.2.1.4. Multimedia presentations

16.2.1.5. Page transitions

16.2.1.6. Unified style

16.2.1.7. Consistency across webpages

16.2.1.8. Use of white space

16.2.1.9. Appeal to target group

16.2.1.10. Consistency with brand image

16.2.2. Usability (P2)

16.2.2.1. Navigation

16.2.2.2. Language

16.2.2.3. Efficiency

16.2.2.4. Accuracy

16.2.2.5. Speed

16.2.2.6. Respect for privacy

16.2.2.7. Being up to date

16.2.2.8. Web design

16.2.2.9. Accessibility

16.2.2.10. Other comments

16.3. Bbc

16.3.1. Visual (P3)

16.3.1.1. Use of colour

16.3.1.2. Fonts

16.3.1.3. Graphics

16.3.1.4. Multimedia presentations

16.3.1.5. Page transitions

16.3.1.6. Unified style

16.3.1.7. Consistency across webpages

16.3.1.8. Use of white space

16.3.1.9. Appeal to target group

16.3.1.10. Consistency with brand image

16.3.2. Usability (P2)

16.3.2.1. Navigation

16.3.2.2. Language

16.3.2.3. Efficiency

16.3.2.4. Accuracy

16.3.2.5. Speed

16.3.2.6. Respect for privacy

16.3.2.7. Being up to date

16.3.2.8. Web design

16.3.2.9. Accessibility

16.3.2.10. Other comments

17. DF

17.1. Netflix

17.1.1. Visual (P3)

17.1.1.1. Fonts The font used on the netflix webpage is called 'clean' this is in black, and does not use italics or bold features. This font is simple and easy to read, it is used as a sub-category header it is not large font but is simple and readable in order to allow page viewers easily see what area they are viewing.

17.1.1.2. Graphics

17.1.1.3. Multimedia presentations

17.1.1.4. Page transitions

17.1.1.5. Consistency across webpages

17.1.1.6. Use of white space

17.1.1.7. Appeal to target group

17.1.1.8. Consistency with brand image

17.1.2. Usability (P2)

17.1.2.1. Navigation

17.1.2.2. Language

17.1.2.3. Efficiency

17.1.2.4. Accuracy

17.1.2.5. Speed

17.1.2.6. Respect for privacy

17.1.2.7. Being up to date

17.1.2.8. Web design

17.1.2.9. Accessibility

17.1.2.10. Other comments

17.2. Website3

17.2.1. Visual (P3)

17.2.1.1. Use of colour

17.2.1.2. Fonts

17.2.1.3. Graphics

17.2.1.4. Multimedia presentations

17.2.1.5. Page transitions

17.2.1.6. Unified style

17.2.1.7. Consistency across webpages

17.2.1.8. Use of white space

17.2.1.9. Appeal to target group

17.2.1.10. Consistency with brand image

17.2.2. Usability (P2)

17.2.2.1. Navigation

17.2.2.2. Language

17.2.2.3. Efficiency

17.2.2.4. Accuracy

17.2.2.5. Speed

17.2.2.6. Respect for privacy

17.2.2.7. Being up to date

17.2.2.8. Web design

17.2.2.9. Accessibility

17.2.2.10. Other comments

18. LF

18.1. Website1

18.1.1. Visual (P3)

18.1.1.1. Use of colour

18.1.1.2. Fonts

18.1.1.3. Graphics

18.1.1.4. Multimedia presentations

18.1.1.5. Page transitions

18.1.1.6. Unified style

18.1.1.7. Consistency across webpages

18.1.1.8. Use of white space

18.1.1.9. Appeal to target group

18.1.1.10. Consistency with brand image

18.1.2. Usability (P2)

18.1.2.1. Navigation

18.1.2.2. Language

18.1.2.3. Efficiency

18.1.2.4. Accuracy

18.1.2.5. Speed

18.1.2.6. Respect for privacy

18.1.2.7. Being up to date

18.1.2.8. Web design

18.1.2.9. Accessibility

18.1.2.10. Other comments

18.2. Website2

18.2.1. Visual (P3)

18.2.1.1. Use of colour

18.2.1.2. Fonts

18.2.1.3. Graphics

18.2.1.4. Multimedia presentations

18.2.1.5. Page transitions

18.2.1.6. Unified style

18.2.1.7. Consistency across webpages

18.2.1.8. Use of white space

18.2.1.9. Appeal to target group

18.2.1.10. Consistency with brand image

18.2.2. Usability (P2)

18.2.2.1. Navigation

18.2.2.2. Language

18.2.2.3. Efficiency

18.2.2.4. Accuracy

18.2.2.5. Speed

18.2.2.6. Respect for privacy

18.2.2.7. Being up to date

18.2.2.8. Web design

18.2.2.9. Accessibility

18.2.2.10. Other comments

18.3. Website3

18.3.1. Visual (P3)

18.3.1.1. Use of colour

18.3.1.2. Fonts

18.3.1.3. Graphics

18.3.1.4. Multimedia presentations

18.3.1.5. Page transitions

18.3.1.6. Unified style

18.3.1.7. Consistency across webpages

18.3.1.8. Use of white space

18.3.1.9. Appeal to target group

18.3.1.10. Consistency with brand image

18.3.2. Usability (P2)

18.3.2.1. Navigation

18.3.2.2. Language

18.3.2.3. Efficiency

18.3.2.4. Accuracy

18.3.2.5. Speed

18.3.2.6. Respect for privacy

18.3.2.7. Being up to date

18.3.2.8. Web design

18.3.2.9. Accessibility

18.3.2.10. Other comments

19. AF

19.1. Website2

19.1.1. Visual (P3)

19.1.1.1. Use of colour

19.1.1.2. Fonts

19.1.1.3. Graphics

19.1.1.4. Multimedia presentations

19.1.1.5. Page transitions

19.1.1.6. Unified style

19.1.1.7. Consistency across webpages

19.1.1.8. Use of white space

19.1.1.9. Appeal to target group

19.1.1.10. Consistency with brand image

19.1.2. Usability (P2)

19.1.2.1. Navigation

19.1.2.2. Language

19.1.2.3. Efficiency

19.1.2.4. Accuracy

19.1.2.5. Speed

19.1.2.6. Respect for privacy

19.1.2.7. Being up to date

19.1.2.8. Web design

19.1.2.9. Accessibility

19.1.2.10. Other comments

19.2. Netflix

19.2.1. Visual (P3)

19.2.1.1. Use of colour

19.2.1.2. Fonts

19.2.1.3. Graphics

19.2.1.4. Multimedia presentations

19.2.1.5. Page transitions

19.2.1.6. Unified style

19.2.1.7. Consistency across webpages

19.2.1.8. Use of white space

19.2.1.9. Appeal to target group

19.2.1.10. Consistency with brand image

19.2.2. Usability (P2)

19.2.2.1. Navigation

19.2.2.2. Language

19.2.2.3. Efficiency

19.2.2.4. Accuracy

19.2.2.5. Speed

19.2.2.6. Respect for privacy

19.2.2.7. Being up to date

19.2.2.8. Web design

19.2.2.9. Accessibility

19.2.2.10. Other comments

20. RH

20.1. BBC IPlayer

20.1.1. Visual (P3)

20.1.1.1. Font

20.1.1.1.1. Freesans SIZE: 13PX / WEIGHT: NORMAL / STYLE: NORMAL

20.1.1.2. Graphics

20.1.1.2.1. BBC IPlayer has the logo on the site and basic bold colour backgrounds with no images other than advretisements and the videos on display.

20.1.1.3. Multimedia presentations

20.1.1.3.1. BBC IPlayer is based on the well established channel BBC and has access to many multimedia elements and provide on demand watch videos that are buffering free and with BBC channels advertisements.

20.1.1.4. Page transitions

20.1.1.4.1. The page transition overlaps the current page smoothly allowing for text to appear over eachother. The page transition is smooth and easy to navigate. The page loads instantly with no special affects.

20.1.1.5. Unified style

20.1.1.5.1. BBC IPayer maintains their grey theme throughout the site with the logo remaining on the top left.

20.1.1.6. Consistency across webpages

20.1.1.6.1. Every page has the logo and the tool bar ontop with other BBC sites such as News, Sport and Weather.

20.1.1.7. Use of white space

20.1.1.7.1. There is a large section of the page on the left hand side which is blank space. This makes the page easier to navigate through and appear cleaner. However the large space could potentially be filled by other featured shows to advertise more things for viewers to watch.

20.1.1.8. Appeal to target group

20.1.1.8.1. The home page has a variety of shows on display to appeal to BBC IPlayers wide target audience, showing the variety of videos they have to play on demand.

20.1.1.9. Consistency with brand image

20.1.1.9.1. The brand logo is displayed on the top left of the webpage and the logo is also shown on a short advertiesment before the showing of any video on the site.

20.1.1.10. Colour

20.1.1.10.1. http://adobe.ly/1HlKG59

20.1.2. Usability (P2)

20.1.2.1. Navigation

20.1.2.2. Language

20.1.2.3. Efficiency

20.1.2.4. Accuracy

20.1.2.5. Speed

20.1.2.6. Respect for privacy

20.1.2.7. Being up to date

20.1.2.8. Web design

20.1.2.9. Accessibility

20.1.2.10. Other comments

20.2. BBC News

20.2.1. Visual (P3)

20.2.1.1. Use of colour

20.2.1.2. Fonts

20.2.1.3. Graphics

20.2.1.4. Multimedia presentations

20.2.1.5. Page transitions

20.2.1.6. Unified style

20.2.1.7. Consistency across webpages

20.2.1.8. Use of white space

20.2.1.9. Appeal to target group

20.2.1.10. Consistency with brand image

20.2.2. Usability (P2)

20.2.2.1. Navigation

20.2.2.2. Language

20.2.2.3. Efficiency

20.2.2.4. Accuracy

20.2.2.5. Speed

20.2.2.6. Respect for privacy

20.2.2.7. Being up to date

20.2.2.8. Web design

20.2.2.9. Accessibility

20.2.2.10. Other comments

20.3. Tesco

20.3.1. Visual (P3)

20.3.1.1. Use of colour

20.3.1.2. Fonts

20.3.1.3. Graphics

20.3.1.4. Multimedia presentations

20.3.1.5. Page transitions

20.3.1.6. Unified style

20.3.1.7. Consistency across webpages

20.3.1.8. Use of white space

20.3.1.9. Appeal to target group

20.3.1.10. Consistency with brand image

20.3.2. Usability (P2)

20.3.2.1. Navigation

20.3.2.2. Language

20.3.2.3. Efficiency

20.3.2.4. Accuracy

20.3.2.5. Speed

20.3.2.6. Respect for privacy

20.3.2.7. Being up to date

20.3.2.8. Web design

20.3.2.9. Accessibility

20.3.2.10. Other comments

21. RJ

21.1. Topshop

21.1.1. Visual (P3)

21.1.1.1. Topshop's home page font is Verdana which is a quite plain.

21.1.1.2. Graphics

21.1.1.3. Multimedia presentations

21.1.1.4. Page transitions

21.1.1.5. Unified style

21.1.1.6. Consistency across webpages

21.1.1.7. Use of white space

21.1.1.8. Appeal to target group

21.1.1.9. Consistency with brand image

21.1.2. Usability (P2)

21.1.2.1. Navigation

21.1.2.2. Language

21.1.2.3. Efficiency

21.1.2.4. Accuracy

21.1.2.5. Speed

21.1.2.6. Respect for privacy

21.1.2.7. Being up to date

21.1.2.8. Web design

21.1.2.9. Accessibility

21.1.2.10. Other comments

21.2. Youtube

21.2.1. Visual (P3)

21.2.1.1. Use of colour

21.2.1.2. Fonts

21.2.1.3. Graphics

21.2.1.4. Multimedia presentations

21.2.1.5. Page transitions

21.2.1.6. Unified style

21.2.1.7. Consistency across webpages

21.2.1.8. Use of white space

21.2.1.9. Appeal to target group

21.2.1.10. Consistency with brand image

21.2.2. Usability (P2)

21.2.2.1. Navigation

21.2.2.2. Language

21.2.2.3. Efficiency

21.2.2.4. Accuracy

21.2.2.5. Speed

21.2.2.6. Respect for privacy

21.2.2.7. Being up to date

21.2.2.8. Web design

21.2.2.9. Accessibility

21.2.2.10. Other comments

22. MK

22.1. Website 2

22.1.1. Visual (P3)

22.1.1.1. Use of colour

22.1.1.2. Fonts

22.1.1.3. Graphics

22.1.1.4. Multimedia presentations

22.1.1.5. Page transitions

22.1.1.6. Unified style

22.1.1.7. Consistency across webpages

22.1.1.8. Use of white space

22.1.1.9. Appeal to target group

22.1.1.10. Consistency with brand image

22.1.2. Usability (P2)

22.1.2.1. Navigation

22.1.2.2. Language

22.1.2.3. Efficiency

22.1.2.4. Accuracy

22.1.2.5. Speed

22.1.2.6. Respect for privacy

22.1.2.7. Being up to date

22.1.2.8. Web design

22.1.2.9. Accessibility

22.1.2.10. Other comments

22.2. Website3

22.2.1. Visual (P3)

22.2.1.1. Use of colour

22.2.1.2. Fonts

22.2.1.3. Graphics

22.2.1.4. Multimedia presentations

22.2.1.5. Page transitions

22.2.1.6. Unified style

22.2.1.7. Consistency across webpages

22.2.1.8. Use of white space

22.2.1.9. Appeal to target group

22.2.1.10. Consistency with brand image

22.2.2. Usability (P2)

22.2.2.1. Navigation

22.2.2.2. Language

22.2.2.3. Efficiency

22.2.2.4. Accuracy

22.2.2.5. Speed

22.2.2.6. Respect for privacy

22.2.2.7. Being up to date

22.2.2.8. Web design

22.2.2.9. Accessibility

22.2.2.10. Other comments

22.3. Website 2

22.3.1. Visual (P3)

22.3.1.1. Use of colour

22.3.1.2. Fonts

22.3.1.3. Graphics

22.3.1.4. Multimedia presentations

22.3.1.5. Page transitions

22.3.1.6. Unified style

22.3.1.7. Consistency across webpages

22.3.1.8. Use of white space

22.3.1.9. Appeal to target group

22.3.1.10. Consistency with brand image

22.3.2. Usability (P2)

22.3.2.1. Navigation

22.3.2.2. Language

22.3.2.3. Efficiency

22.3.2.4. Accuracy

22.3.2.5. Speed

22.3.2.6. Respect for privacy

22.3.2.7. Being up to date

22.3.2.8. Web design

22.3.2.9. Accessibility

22.3.2.10. Other comments

23. RL

23.1. Website1

23.1.1. Visual (P3)

23.1.1.1. Use of colour

23.1.1.2. Fonts

23.1.1.3. Graphics

23.1.1.4. Multimedia presentations

23.1.1.5. Page transitions

23.1.1.6. Unified style

23.1.1.7. Consistency across webpages

23.1.1.8. Use of white space

23.1.1.9. Appeal to target group

23.1.1.10. Consistency with brand image

23.1.2. Usability (P2)

23.1.2.1. Navigation

23.1.2.2. Language

23.1.2.3. Efficiency

23.1.2.4. Accuracy

23.1.2.5. Speed

23.1.2.6. Respect for privacy

23.1.2.7. Being up to date

23.1.2.8. Web design

23.1.2.9. Accessibility

23.1.2.10. Other comments

23.2. Website2

23.2.1. Visual (P3)

23.2.1.1. Use of colour

23.2.1.2. Fonts

23.2.1.3. Graphics

23.2.1.4. Multimedia presentations

23.2.1.5. Page transitions

23.2.1.6. Unified style

23.2.1.7. Consistency across webpages

23.2.1.8. Use of white space

23.2.1.9. Appeal to target group

23.2.1.10. Consistency with brand image

23.2.2. Usability (P2)

23.2.2.1. Navigation

23.2.2.2. Language

23.2.2.3. Efficiency

23.2.2.4. Accuracy

23.2.2.5. Speed

23.2.2.6. Respect for privacy

23.2.2.7. Being up to date

23.2.2.8. Web design

23.2.2.9. Accessibility

23.2.2.10. Other comments

23.3. Website3

23.3.1. Visual (P3)

23.3.1.1. Use of colour

23.3.1.2. Fonts

23.3.1.3. Graphics

23.3.1.4. Multimedia presentations

23.3.1.5. Page transitions

23.3.1.6. Unified style

23.3.1.7. Consistency across webpages

23.3.1.8. Use of white space

23.3.1.9. Appeal to target group

23.3.1.10. Consistency with brand image

23.3.2. Usability (P2)

23.3.2.1. Navigation

23.3.2.2. Language

23.3.2.3. Efficiency

23.3.2.4. Accuracy

23.3.2.5. Speed

23.3.2.6. Respect for privacy

23.3.2.7. Being up to date

23.3.2.8. Web design

23.3.2.9. Accessibility

23.3.2.10. Other comments

24. ML

24.1. Ebay

24.1.1. Usability (P2)

24.1.1.1. Navigation

24.1.1.2. Language

24.1.1.3. Efficiency

24.1.1.4. Accuracy

24.1.1.5. Speed

24.1.1.6. Respect for privacy

24.1.1.7. Being up to date

24.1.1.8. Web design

24.1.1.9. Accessibility

24.1.1.10. Other comments

24.2. New Look

24.2.1. Visual (P3)

24.2.1.1. Use of colour

24.2.1.2. Fonts

24.2.1.3. Graphics

24.2.1.4. Multimedia presentations

24.2.1.5. Page transitions

24.2.1.6. Unified style

24.2.1.7. Consistency across webpages

24.2.1.8. Use of white space

24.2.1.9. Appeal to target group

24.2.1.10. Consistency with brand image

24.2.2. Usability (P2)

24.2.2.1. Navigation

24.2.2.2. Language

24.2.2.3. Efficiency

24.2.2.4. Accuracy

24.2.2.5. Speed

24.2.2.6. Respect for privacy

24.2.2.7. Being up to date

24.2.2.8. Web design

24.2.2.9. Accessibility

24.2.2.10. Other comments

24.3. UCAS

24.3.1. Visual (P3)

24.3.1.1. Use of colour

24.3.1.2. Fonts

24.3.1.3. Graphics

24.3.1.4. Multimedia presentations

24.3.1.5. Page transitions

24.3.1.6. Unified style

24.3.1.7. Consistency across webpages

24.3.1.8. Use of white space

24.3.1.9. Appeal to target group

24.3.1.10. Consistency with brand image

24.3.2. Usability (P2)

24.3.2.1. Navigation

24.3.2.2. Language

24.3.2.3. Efficiency

24.3.2.4. Accuracy

24.3.2.5. Speed

24.3.2.6. Respect for privacy

24.3.2.7. Being up to date

24.3.2.8. Web design

24.3.2.9. Accessibility

24.3.2.10. Other comments

25. JM

25.1. This Is Pulp

25.1.1. Visual (P3)

25.1.1.1. Use of colour-

25.1.1.2. Fonts

25.1.1.3. Graphics

25.1.1.4. Multimedia presentations

25.1.1.5. Page transitions

25.1.1.6. Unified style

25.1.1.7. Consistency across webpages

25.1.1.8. Use of white space

25.1.1.9. Appeal to target group

25.1.1.10. Consistency with brand image

25.1.2. Usability (P2)

25.1.2.1. Navigation

25.1.2.2. Language

25.1.2.3. Efficiency

25.1.2.4. Accuracy

25.1.2.5. Speed

25.1.2.6. Respect for privacy

25.1.2.7. Being up to date

25.1.2.8. Web design

25.1.2.9. Accessibility

25.1.2.10. Other comments

25.2. BBC News

25.2.1. Visual (P3)

25.2.1.1. Use of colour

25.2.1.2. Fonts

25.2.1.3. Graphics

25.2.1.4. Multimedia presentations

25.2.1.5. Page transitions

25.2.1.6. Unified style

25.2.1.7. Consistency across webpages

25.2.1.8. Use of white space

25.2.1.9. Appeal to target group

25.2.1.10. Consistency with brand image

25.2.2. Usability (P2)

25.2.2.1. Navigation

25.2.2.2. Language

25.2.2.3. Efficiency

25.2.2.4. Accuracy

25.2.2.5. Speed

25.2.2.6. Respect for privacy

25.2.2.7. Being up to date

25.2.2.8. Web design

25.2.2.9. Accessibility

25.2.2.10. Other comments

26. JP

26.1. Netflix

26.1.1. Visual (P3)

26.1.1.1. Use of colour

26.1.1.2. Fonts

26.1.1.3. Graphics

26.1.1.4. Multimedia presentations

26.1.1.5. Page transitions

26.1.1.6. Unified style

26.1.1.7. Consistency across webpages

26.1.1.8. Use of white space

26.1.1.9. Appeal to target group

26.1.1.10. Consistency with brand image

26.1.2. Usability (P2)

26.1.2.1. Navigation

26.1.2.2. Language

26.1.2.3. Efficiency

26.1.2.4. Accuracy

26.1.2.5. Speed

26.1.2.6. Respect for privacy

26.1.2.7. Being up to date

26.1.2.8. Web design

26.1.2.9. Accessibility

26.1.2.10. Other comments

26.2. Twitter

26.2.1. Visual (P3)

26.2.1.1. Use of colour

26.2.1.2. Fonts

26.2.1.3. Graphics

26.2.1.4. Multimedia presentations

26.2.1.5. Page transitions

26.2.1.6. Unified style

26.2.1.7. Consistency across webpages

26.2.1.8. Use of white space

26.2.1.9. Appeal to target group

26.2.1.10. Consistency with brand image

26.2.2. Usability (P2)

26.2.2.1. Navigation

26.2.2.2. Language

26.2.2.3. Efficiency

26.2.2.4. Accuracy

26.2.2.5. Speed

26.2.2.6. Respect for privacy

26.2.2.7. Being up to date

26.2.2.8. Web design

26.2.2.9. Accessibility

26.2.2.10. Other comments

26.3. Arsenal

26.3.1. Visual (P3)

26.3.1.1. Use of colour

26.3.1.2. Fonts

26.3.1.3. Graphics

26.3.1.4. Multimedia presentations

26.3.1.5. Page transitions

26.3.1.6. Unified style

26.3.1.7. Consistency across webpages

26.3.1.8. Use of white space

26.3.1.9. Appeal to target group

26.3.1.10. Consistency with brand image

26.3.2. Usability (P2)

26.3.2.1. Navigation

26.3.2.2. Language

26.3.2.3. Efficiency

26.3.2.4. Accuracy

26.3.2.5. Speed

26.3.2.6. Respect for privacy

26.3.2.7. Being up to date

26.3.2.8. Web design

26.3.2.9. Accessibility

26.3.2.10. Other comments

27. EP

27.1. ASOS

27.1.1. Visual (P3)

27.1.1.1. Use of colour

27.1.1.1.1. ASOS use a variety of colours over the website, this appeals to the viewer because it attracts their attention. The main colours used on the website is black, the main ASOS logo is black and bold but other colours are used throughout the website. Using Adobe Color i can then see what the HEX's of the colours are for example for the homepage of ASOS the colours used are a red colour with a HEX number of A42125, the second colour is black with a HEX of 000000, another colour used is grey with a HEX number of 9BA3A7

27.1.1.2. Fonts

27.1.1.3. Graphics

27.1.1.4. Multimedia presentations

27.1.1.5. Page transitions

27.1.1.6. Unified style

27.1.1.7. Use of white space

27.1.1.8. Consistency across webpages

27.1.1.9. Appeal to target group

27.1.1.10. Consistency with brand image

27.1.2. Usability (P2)

27.1.2.1. Navigation

27.1.2.2. Language

27.1.2.3. Efficiency

27.1.2.4. Accuracy

27.1.2.5. Speed

27.1.2.6. Respect for privacy

27.1.2.7. Being up to date

27.1.2.8. Web design

27.1.2.9. Accessibility

27.1.2.10. Other comments

27.2. Website3

27.2.1. Visual (P3)

27.2.1.1. Use of colour

27.2.1.2. Fonts

27.2.1.3. Graphics

27.2.1.4. Multimedia presentations

27.2.1.5. Page transitions

27.2.1.6. Unified style

27.2.1.7. Consistency across webpages

27.2.1.8. Use of white space

27.2.1.9. Appeal to target group

27.2.1.10. Consistency with brand image

27.2.2. Usability (P2)

27.2.2.1. Navigation

27.2.2.2. Language

27.2.2.3. Efficiency

27.2.2.4. Accuracy

27.2.2.5. Speed

27.2.2.6. Respect for privacy

27.2.2.7. Being up to date

27.2.2.8. Web design

27.2.2.9. Accessibility

27.2.2.10. Other comments

27.3. Website2

27.3.1. Visual (P3)

27.3.1.1. Use of colour

27.3.1.2. Fonts

27.3.1.3. Graphics

27.3.1.4. Multimedia presentations

27.3.1.5. Page transitions

27.3.1.6. Unified style

27.3.1.7. Consistency across webpages

27.3.1.8. Use of white space

27.3.1.9. Appeal to target group

27.3.1.10. Consistency with brand image

27.3.2. Usability (P2)

27.3.2.1. Navigation

27.3.2.2. Language

27.3.2.3. Efficiency

27.3.2.4. Accuracy

27.3.2.5. Speed

27.3.2.6. Respect for privacy

27.3.2.7. Being up to date

27.3.2.8. Web design

27.3.2.9. Accessibility

27.3.2.10. Other comments

28. IP

28.1. Superdry

28.1.1. Visual (P3)

28.1.1.1. Superdry uses HEX: 000000 as their background while HEX: 000000 is the main text color. HEX: FFSE00 is the trademark orange colour on the website which allows for a stand out look on the black background.

28.1.1.2. Fonts. Superdry uses supergroup_std as their main font. They use this for the title and headings on the website. One reason they use this is because it stands out and suits the look of the brand.

28.1.1.3. Graphics

28.1.1.4. Multimedia presentations

28.1.1.5. Page transitions

28.1.1.6. Unified style

28.1.1.7. Consistency across webpages

28.1.1.8. Use of white space

28.1.1.9. Appeal to target group

28.1.1.10. Consistency with brand image

28.1.2. Usability (P2)

28.1.2.1. Navigation

28.1.2.2. Language

28.1.2.3. Efficiency

28.1.2.4. Accuracy

28.1.2.5. Speed

28.1.2.6. Respect for privacy

28.1.2.7. Being up to date

28.1.2.8. Web design

28.1.2.9. Accessibility

28.1.2.10. Other comments

28.2. Facebook

28.2.1. Visual (P3)

28.2.1.1. Facebook uses HEX: 356DED as the main background color They use HEX: F2F2F2 as the text colour and HEX: 4868A3. These coulours are used to stand out while users use the website.

28.2.1.2. Facebook uses 2 different fonts on the website. The first is Lucida Grande and the second is Tahoma. They do this because the contrast in text makes it easy for people to read. Lucida Grande is used for the title and headers while Tohoma is used as the typing text for all users.

28.2.1.3. Graphics

28.2.1.4. Multimedia presentations

28.2.1.5. Page transitions

28.2.1.6. Unified style

28.2.1.7. Consistency across webpages

28.2.1.8. Use of white space

28.2.1.9. Appeal to target group

28.2.1.10. Consistency with brand image

28.2.2. Usability (P2)

28.2.2.1. Navigation

28.2.2.2. Language

28.2.2.3. Efficiency

28.2.2.4. Accuracy

28.2.2.5. Speed

28.2.2.6. Respect for privacy

28.2.2.7. Being up to date

28.2.2.8. Web design

28.2.2.9. Accessibility

28.2.2.10. Other comments

28.3. Goodwood festival of speed

28.3.1. Visual (P3)

28.3.1.1. HEX: 7D7A72 is the banner color of the website while HEX: 292627 is the counter color. The

28.3.1.2. Goodwood uses the font Futura W02 for the title and the trasition button links. This font stands out on top of te light grey background colour they use.

28.3.1.3. Graphics

28.3.1.4. Multimedia presentations

28.3.1.5. Page transitions

28.3.1.6. Unified style

28.3.1.7. Consistency across webpages

28.3.1.8. Use of white space

28.3.1.9. Appeal to target group

28.3.1.10. Consistency with brand image

28.3.2. Usability (P2)

28.3.2.1. Navigation

28.3.2.2. Language

28.3.2.3. Efficiency

28.3.2.4. Accuracy

28.3.2.5. Speed

28.3.2.6. Respect for privacy

28.3.2.7. Being up to date

28.3.2.8. Web design

28.3.2.9. Accessibility

28.3.2.10. Other comments

29. ZT

29.1. Website1

29.1.1. Visual (P3)

29.1.1.1. Use of colour

29.1.1.2. Fonts

29.1.1.3. Graphics

29.1.1.4. Multimedia presentations

29.1.1.5. Page transitions

29.1.1.6. Unified style

29.1.1.7. Consistency across webpages

29.1.1.8. Use of white space

29.1.1.9. Appeal to target group

29.1.1.10. Consistency with brand image

29.1.2. Usability (P2)

29.1.2.1. Navigation

29.1.2.2. Language

29.1.2.3. Efficiency

29.1.2.4. Accuracy

29.1.2.5. Speed

29.1.2.6. Respect for privacy

29.1.2.7. Being up to date

29.1.2.8. Web design

29.1.2.9. Accessibility

29.1.2.10. Other comments

29.2. Website3

29.2.1. Visual (P3)

29.2.1.1. Use of colour

29.2.1.2. Fonts

29.2.1.3. Graphics

29.2.1.4. Multimedia presentations

29.2.1.5. Page transitions

29.2.1.6. Unified style

29.2.1.7. Consistency across webpages

29.2.1.8. Use of white space

29.2.1.9. Appeal to target group

29.2.1.10. Consistency with brand image

29.2.2. Usability (P2)

29.2.2.1. Navigation

29.2.2.2. Language

29.2.2.3. Efficiency

29.2.2.4. Accuracy

29.2.2.5. Speed

29.2.2.6. Respect for privacy

29.2.2.7. Being up to date

29.2.2.8. Web design

29.2.2.9. Accessibility

29.2.2.10. Other comments