site

1. Content

1.1. Original

1.1.1. Customer-Driven

1.1.2. SEO-Driven

1.2. Redistributed (BuzzSumo)

2. Affiliates / Influencers

2.1. Outreach via Twitter

2.1.1. Organic

2.1.2. Targeted Campaigns

2.2. Outreach via Press Friendly

3. Email

3.1. Intro Campaign

3.2. Promotional Updates/Reminders

3.3. Cart Recovery

3.4. Customer Referral Programs

4. Social

4.1. FB

4.1.1. Paid

4.1.2. Content Distribution

4.2. Twitter

4.2.1. Paid

4.2.2. Organic

5. Organic Search

5.1. SEM Rush

6. Referral

6.1. Referral Candy

6.2. Queue Platform

7. Promtional Partnerships

7.1. US Bank

7.2. Points

7.3. Groupon

8. Press

8.1. ICL

9. Paid Search

9.1. Adwords/Google Display Network

10. Ad Networks

10.1. Ads

10.2. Content Distribution (+ Redistribution)

11. Remarketing

11.1. FB

11.2. Google Display

11.3. Outbrain

12. Content Partnerships

12.1. Catalog Features

12.2. Distribution Partnerships

12.2.1. TC