1. Modelo Topográfico
1.1. Consciente
1.2. Preconsciente
1.3. Incosciente
2. Etapas
2.1. Oral
2.1.1. Boca
2.1.1.1. What is driving us to do this?
2.1.1.2. SWOT Analysis
2.1.1.2.1. Strengths
2.1.1.2.2. Weaknesses
2.1.1.2.3. Opportunities
2.1.1.2.4. Threats
2.1.1.3. Customer Findings - What have we learned from customers?
2.1.2. Piel
2.1.2.1. Madre
2.1.2.2. Confianza
2.1.3. Pulgar
2.1.3.1. Buyer Profile
2.1.3.1.1. Title
2.1.3.1.2. Industry
2.1.3.1.3. Geography
2.1.3.1.4. Business Size
2.1.3.2. Influencer Profile
2.1.3.3. User Profile
2.1.3.4. What do customers want and need?
2.1.3.5. What business problems do each of these customers have?
2.2. Anal (2 a 3 años)
2.2.1. Ano
2.2.1.1. Autonimia
2.2.2. Intestinos
2.2.2.1. Padre
2.3. Fálica (4 a 6 años)
2.3.1. Genitales
2.3.1.1. Revenue and P&L Forecast (5 Years)
2.3.1.2. Revenue should be split out quarterly
2.3.2. Piel
2.3.2.1. Should include a description of the costs in entering this business and profitability analysis
2.4. Latencia (6 a 11 años)
2.4.1. Escuela
2.4.1.1. Direct Sales Strategy
2.4.1.2. Inside Sales Strategy
2.4.1.3. Channel Sales Strategy
2.4.2. Identidad
2.4.2.1. Channel Strategy
2.4.2.1.1. What 3rd party channels should we consider for reselling this service?
2.4.2.2. Technology Partnerships
2.4.2.2.1. What technology vendors (if any) do we need to work with to execute on this plan?
2.4.2.3. Solutions Partners
2.5. Genital ( de la adolescencia en adelante)
2.5.1. Primacía genital
2.5.1.1. Conyugue
2.5.1.2. Hijos