1. RELACIONES
1.1. MÚSICOS POPULARES
1.2. CONCIERTOS
1.2.1. ROCK, JAZZ Y SALSA AL PARQUE
1.3. TERTULIAS MUSICALES
1.4. JAMS
1.4.1. JUEVES DEL SAMAN
1.4.2. CONCIERTOS EL COLECTIVO CALI
1.5. FACEBOOK
1.5.1. TAMBORIMBA
1.5.2. ESCUELA DE MUSICA UNIVALLE
1.5.3. CENTRO CULTURAL DE CALI
1.6. CELEBRACIONES Y CONMEMORACIONES
1.6.1. FERIA DE CALI
1.6.2. CARNAVAL DE BLANCOS Y NEGROS
1.6.3. SEMANA SANTA EN CALI
2. CONSULTAS
2.1. UNIVALLE
2.1.1. LENGUAJE MUSICAL
2.1.2. OPERA
2.1.3. MUSICA ACADEMICA
2.2. MUSICALES VALDIRI
2.2.1. FOLCLOR COLOMBIANO
2.3. IMSLP/Petrucci Music Library.
2.4. FOLKLOR TRADICIONAL
2.4.1. FESTIVALES
2.4.1.1. PETRONIO ALVAREZ
2.4.1.2. INTI RAIMIN
2.4.1.3. FIESTA DE LA MUSICA
2.5. EDUTEKA
2.5.1. HISTORIA DE LA MUSICA
2.5.2. APRECIACION MUSICAL
3. REFLEXIONES
3.1. INSTRUMENTOS MUSICALES
3.1.1. PIANO
3.1.1.1. What is driving us to do this?
3.1.1.2. SWOT Analysis
3.1.1.2.1. Strengths
3.1.1.2.2. Weaknesses
3.1.1.2.3. Opportunities
3.1.1.2.4. Threats
3.1.1.3. Customer Findings - What have we learned from customers?
3.1.2. BATERIA
3.1.2.1. Do we have competitors and threats in these target markets with the proposed offerings?
3.1.2.2. What are our competitors doing and how are they positioning?
3.1.2.3. How do we position against each competitor?
3.1.3. CORO
3.1.3.1. Buyer Profile
3.1.3.1.1. Title
3.1.3.1.2. Industry
3.1.3.1.3. Geography
3.1.3.1.4. Business Size
3.1.3.2. Influencer Profile
3.1.3.3. User Profile
3.1.3.4. What do customers want and need?
3.1.3.5. What business problems do each of these customers have?
3.2. FINALE
3.2.1. Service Offer
3.2.1.1. What are we selling?
3.2.1.2. Product Definition
3.2.1.3. Pricing
3.2.1.4. Packaging
3.2.1.5. Positioning
3.2.2. Value Proposition
3.2.2.1. What is the Value Proposition to the Customer?
3.2.2.2. What pain are we solving?
3.3. GUITAR PRO
3.3.1. Revenue Forecasts
3.3.1.1. Revenue and P&L Forecast (5 Years)
3.3.1.2. Revenue should be split out quarterly
3.3.2. Cost Analysis
3.3.2.1. Should include a description of the costs in entering this business and profitability analysis
3.3.3. Profitability Analysis
3.3.3.1. P&L for the offer to include gross margin, net income and break even analysis.
3.4. HEARD MASTER
3.4.1. Sales Strategy
3.4.1.1. Direct Sales Strategy
3.4.1.2. Inside Sales Strategy
3.4.1.3. Channel Sales Strategy
3.4.2. Partner Strategy
3.4.2.1. Channel Strategy
3.4.2.1.1. What 3rd party channels should we consider for reselling this service?
3.4.2.2. Technology Partnerships
3.4.2.2.1. What technology vendors (if any) do we need to work with to execute on this plan?
3.4.2.3. Solutions Partners