1. Estudios
1.1. https://www.youtube.com/watch?v=a7uSYwZHz1Q
1.2. https://www.youtube.com/watch?v=xtg-jdvw-xo
1.3. https://www.youtube.com/watch?v=AEgJoRL-9qk
2. Aprendizaje
2.1. https://www.youtube.com/watch?v=OfsyIFeOp5U
2.1.1. Positioning & Messaging
2.1.1.1. What is the key messaging and positioning for the service offer? (Pain, alternatives, solution)
2.1.1.2. How do we communicate internally?
2.1.1.3. How do we communicate externally?
2.1.2. Promotion Strategy
2.1.2.1. Marketing Programs (Installed base versus new prospects)
2.1.2.2. Advertising (Publications, etc.)
2.1.2.3. Analyst Relations (Target Analysts)
2.1.2.4. Public Relations
2.1.2.5. Events (Trade shows, SEO/SEA, Seminars)
2.1.2.6. Webinars
2.1.3. Demand Generation & Lead Qualification
2.1.3.1. How do we generate and qualify new leads for the target offer?
2.1.3.2. Prospect Lists
2.1.3.3. Key Questions to Ask
2.1.3.4. Sales Collateral
2.1.3.5. Presentations
2.1.3.6. Data Sheets
2.1.3.7. White Papers
2.1.3.8. ROI Tools
2.1.3.9. Other Sales Tools (web site, etc.)
2.2. Measure and Improve
2.2.1. Numbers, budget, waterfall, break-even (cost>leads>trials>deals)
2.2.2. Sales Programs
2.2.3. Accelerated Learning Strategy, Controls, Metrics
2.2.4. Include feedback loops
2.2.5. Include financial metrics (definition of success)
2.2.6. Pipeline reports, etc…
2.3. Other Considerations
2.3.1. M&A?
2.3.2. Risk Analysis & Mitigation
3. Historia
3.1. Comienzo: Hace 8 años
3.2. Primer vídeo que investigue y empece a ensayar fue este https://www.youtube.com/watch?v=GmVuG68AxdQ
3.3. Pasos básicos https://www.youtube.com/watch?v=0SxirM8zirw
3.4. A los dos años ya empece a enseñar a otros lo básico de esta danza
3.5. Fundamental en el aprendizaje: DISCIPLINA Y DIOS
3.6. Mi primera presentación https://www.youtube.com/watch?v=3qpFC6Isps8
3.6.1. Training
3.6.2. Channels
3.6.3. International
3.6.4. Public Sector
3.6.5. Sales
3.6.6. Marketing Communications
3.6.7. Product Management