1. Conclusiones
1.1. Era Digital.
1.1.1. El entorno cultural
1.1.1.1. What is driving us to do this?
1.1.1.2. SWOT Analysis
1.1.1.2.1. Strengths
1.1.1.2.2. Weaknesses
1.1.1.2.3. Opportunities
1.1.1.2.4. Threats
1.1.1.3. Customer Findings - What have we learned from customers?
1.1.2. El entorno tecnológico
1.1.2.1. Do we have competitors and threats in these target markets with the proposed offerings?
1.1.2.2. What are our competitors doing and how are they positioning?
1.1.2.3. How do we position against each competitor?
1.2. La forma en que los jóvenes procesan la información.
1.2.1. Service Offer
1.2.1.1. What are we selling?
1.2.1.2. Product Definition
1.2.1.3. Pricing
1.2.1.4. Packaging
1.2.1.5. Positioning
1.2.2. Value Proposition
1.2.2.1. What is the Value Proposition to the Customer?
1.2.2.2. What pain are we solving?
1.3. Educación en la Era Digital
1.3.1. Revenue Forecasts
1.3.1.1. Revenue and P&L Forecast (5 Years)
1.3.1.2. Revenue should be split out quarterly
1.3.2. Cost Analysis
1.3.2.1. Should include a description of the costs in entering this business and profitability analysis
1.3.3. Profitability Analysis
1.3.3.1. P&L for the offer to include gross margin, net income and break even analysis.
1.4. Sacar provecho a la tecnología.
1.4.1. Sales Strategy
1.4.1.1. Direct Sales Strategy
1.4.1.2. Inside Sales Strategy
1.4.1.3. Channel Sales Strategy
1.4.2. Partner Strategy
1.4.2.1. Channel Strategy
1.4.2.1.1. What 3rd party channels should we consider for reselling this service?
1.4.2.2. Technology Partnerships
1.4.2.2.1. What technology vendors (if any) do we need to work with to execute on this plan?
1.4.2.3. Solutions Partners
1.5. Metodologías que permitan la interactividad.
1.5.1. Numbers, budget, waterfall, break-even (cost>leads>trials>deals)
1.5.2. Sales Programs
1.5.3. Accelerated Learning Strategy, Controls, Metrics
1.5.4. Include feedback loops
1.5.5. Include financial metrics (definition of success)
1.5.6. Pipeline reports, etc…
2. Resumen
2.1. El actual entorno comunicativo y cultural
2.1.1. Tic
2.2. El sistema educativo
2.2.1. Aún no sabe cómo incorporarlas.