e Tourism for Iran By Mehdi Eshraghi

1. SME's

1.1. Training SME's

1.1.1. Market Research & Targeting

1.1.1.1. Market Segmentation

1.1.1.1.1. Offline Segmentation

1.1.1.1.2. Online Segmentation

1.1.1.2. Check out competitors

1.1.1.2.1. Google AdWords

1.1.1.2.2. MOZ

1.1.1.2.3. SpyFu

1.1.1.2.4. SEMRush

1.1.1.3. Monitoring

1.1.1.3.1. Google Alerts

1.1.1.3.2. Social Mention

1.1.1.3.3. Topsy

1.1.2. Planning & Development Services

1.1.2.1. Developing a Tourism Package

1.1.3. Pricing

1.1.3.1. Penetration Pricing

1.1.3.2. Skimming Pricing

1.1.3.3. Competition Pricing

1.1.4. Placing

1.1.5. Promoting

1.1.5.1. Website Design

1.1.5.1.1. Free Blog Hosting Services

1.1.5.1.2. Content Management Systems (CMS)

1.1.5.2. Web Advertising

1.1.5.2.1. Search advertising

1.1.5.2.2. Banner Ad

1.1.5.3. SEO Marketing

1.1.5.3.1. Keyword Tool

1.1.5.3.2. Word frequency

1.1.5.3.3. Local listings and classifieds.

1.1.5.3.4. Trends

1.1.5.4. Email Marketing

1.1.5.4.1. Mail Chimp

1.1.5.5. Content Marketing

1.1.5.5.1. Online videos

1.1.5.5.2. Blog

1.1.5.6. Social Media Marketing

1.1.6. Surveys & Analysis

1.1.6.1. Survey

1.1.6.1.1. Survey Monkey

1.1.6.1.2. Form Site

1.1.6.1.3. Survey Share

1.1.6.1.4. Google Doc

1.1.6.2. Statistics

1.1.6.2.1. Google Analytics

1.1.6.2.2. Histats

2. پاورپوینت همایش اصفهان