1. Marketing
1.1. Traditional
1.1.1. Broadcast
1.1.2. Print
1.1.3. Event
1.1.4. PR/Newswire
1.2. Digital
1.2.1. Advertising
1.2.1.1. Display Ads
1.2.1.2. Product Placement
1.2.2. Social Marketing
1.2.2.1. Social Media
1.2.2.2. Social Bookmarking
1.2.2.3. Social Network
1.2.3. Affiliate Marketing
1.2.4. SMS (Mobile) Marketing
1.2.5. Search Engine Marketing
1.2.5.1. Content/Link Sharing
1.2.5.2. Search Ads
1.2.5.3. On Page SEO
1.2.6. Email Marketing
1.3. Research
1.3.1. Social Listening
1.3.1.1. Performance Metrics
1.3.1.2. Preference Recognition
1.3.1.3. Predictive Search Preference
1.3.2. Big Data (Scraping)
1.3.2.1. Trend-Line Statistics
1.3.2.2. Predictive Statistics
1.3.3. Browser Cookies
1.3.3.1. Multi-Path Tracking
1.3.3.2. Session Recording
1.3.4. Consumer Psychology
1.3.4.1. Psyop (Propaganda)
1.3.4.2. Fandom
1.3.4.2.1. Participatory Culture
1.3.4.2.2. Loyalty Programs
1.3.4.2.3. Fan Networks
1.3.4.2.4. Key Influencers
1.3.5. Testing and Conversion
1.3.5.1. Heuristics
1.3.5.2. Split (A/B Testing)
1.3.5.3. Variable (A, B, C, D Testing)
1.3.5.4. Growth Hacking
2. Entertianment Industry
2.1. Production
2.1.1. Music/Audio
2.1.2. Litterature
2.1.3. Film/Video
2.1.4. Transmedia
2.2. Distribution
2.2.1. Traditional Discributors
2.2.2. Digital Aggregators
2.2.3. P2P Networks
2.2.4. Big Box Suppliers
2.3. Exhibition
2.3.1. Theatrical/Screening
2.3.2. Big Box Retailer
2.3.3. TV/Cable/Network
2.3.4. Streaming Platform
2.4. Theories of New Media
2.4.1. Evolution of Infrastructure
2.4.2. New Entertainment Paradigm
3. Economic Models
3.1. Exchange Economy
3.1.1. Product
3.1.2. Service
3.1.3. Property (IP/Real Estate)
3.2. Gift Economy
3.2.1. Patronage
3.2.2. Philanthropy
3.2.3. Crowdsourcing (and Crowdfunding)
3.3. Free Economy
3.3.1. Open Source
3.3.2. Freemium
4. Business
4.1. Entrepreneurship
4.1.1. Business Model Canvas
4.1.2. Lean Startup
4.1.3. City and State Programs
4.1.4. Nonprofit Programs
4.1.5. University Programs
4.1.6. Incubators/Accelerators
4.2. Social Entrepreneurship
4.2.1. Categories of Social Cause
4.2.2. Success Examples
4.3. Nonprofit
4.3.1. Business of Nonprofits
4.3.2. History of Nonprofits
4.3.3. Collaboration of Nonprofits