Media Outreach

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Media Outreach par Mind Map: Media Outreach

1. National Media

1.1. Connect

1.1.1. Twitter Lists

1.1.2. Linkedin

1.1.3. Google Plus

1.2. Outreach

1.2.1. Editors

1.2.1.1. Twitter

1.2.1.2. Personal Contacts

1.2.2. Other Writers

1.2.3. Application

1.2.3.1. Track URL's

2. Tools

2.1. HARO

2.2. PRleads

2.3. Pitchrate

3. Persona

3.1. Personas

3.1.1. Travis

3.1.2. Joseph

3.1.3. Marcela

3.2. Profiles

3.2.1. Create a jux / wordpress site as background

3.2.2. Bio / About

3.2.3. Examples of Written work

4. To Do

4.1. Prepare Work Samples for each Persona

4.2. Research CEO branding

4.3. turn author pages into RSS feeds

4.4. Set up Jux

4.5. Research Drew Hendricks footprint

4.6. Tmcnet.com for Travis

4.7. Reach out to Susannah Breslin

5. Process

5.1. Find them

5.1.1. Google

5.1.2. Twitter

5.2. Follow on Social

5.3. Joining Groups and Networks

5.3.1. Linkedin

5.3.2. Facebook Groups

5.3.3. Google Plus

5.4. Sharing / Commenting / Like

5.4.1. Social Profiles

5.4.2. Blogs

5.4.3. News articles

5.5. Pitch

6. Daily Tasks

6.1. Scan Hootsuite Lists

6.1.1. Favorite

6.1.2. Retweet

6.1.3. Comment

6.2. Go to Podio CRM app

6.2.1. Comment

6.2.2. Share

6.3. HARO / Lists

6.4. Article Ideas

6.5. Writing Content

6.6. Pitch

7. Goals

7.1. Create Target List

7.1.1. Forbes

7.1.2. HuffingtonPost

7.1.3. Entrepreneur

7.1.4. inc.com

7.1.5. Tmcnet.com

7.1.6. smallbiztrends.com

7.1.7. thenextweb.com

7.1.8. experts.allbusiness.com

7.1.9. wired.com

7.1.10. mashable.com

7.1.11. financialtimes.com

7.1.12. businessinsider.com