1nspiring Efactor sept 23rd 2014

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1nspiring Efactor sept 23rd 2014 par Mind Map: 1nspiring Efactor sept 23rd 2014

1. Guy Eldar, CEO App my day

1.1. Bio

1.1.1. http://www.appmyday.com

1.1.2. Guy Eldar

1.1.2.1. Israel

1.1.2.2. prior

1.1.2.2.1. coder since childhood

1.1.2.2.2. BSC computer sience

1.1.2.2.3. team leader in Israeli defense forces

1.1.2.3. last 5 years

1.1.2.3.1. startups

1.1.2.3.2. face.com

1.2. Appmyday venture

1.2.1. prototype

1.2.1.1. make a surprise for a friend got married

1.2.1.1.1. coded in 3 days

1.2.1.2. get all photos of an event in one app

1.2.1.2.1. lasting souvenir

1.2.1.3. photos from everyones:

1.2.1.3.1. perspective

1.2.1.3.2. point of views

1.2.2. result pilot: 200 photos

1.2.2.1. amazing!

1.2.2.2. it just worked

1.2.3. if it works on a friends wedding, maybe it works on others as well

1.2.3.1. tool for wedding couples

1.2.3.2. photos of all attendees

1.2.3.3. pretty relevant for any kind of event

1.3. Event app platform

1.3.1. private unique mobile space

1.3.1.1. your own Facebook for your event

1.3.1.1.1. who gets in and who doesn't

1.3.1.1.2. start & end date

1.3.1.2. you decide what happens there

1.3.2. outcome

1.3.2.1. vivid in-event experience

1.3.2.2. engagement between guest & hosts

1.3.3. 2 main components

1.3.3.1. website - wizard/ builder

1.3.3.1.1. customize it all

1.3.3.2. target host as point of sale

1.3.3.2.1. create event within a minute

1.3.4. put it in your quests hands

1.3.4.1. tool box of distribution

1.3.4.1.1. distribution

1.3.4.1.2. invitation

1.3.4.2. native event app

1.3.4.2.1. iOS

1.3.4.2.2. Android

1.3.5. Mission

1.3.5.1. provide every event with a unique experience

1.3.5.2. such like wix websites

1.3.5.2.1. totally different experience

1.4. Revenue model

1.4.1. 2 models

1.4.1.1. freemium

1.4.1.1.1. basic

1.4.1.1.2. app for free

1.4.1.1.3. max 25 devices

1.4.1.2. payed, price based upon:

1.4.1.2.1. amount of users

1.4.1.2.2. amount of devices

1.4.2. partnerships (reselling) via:

1.4.2.1. venues

1.4.2.2. event planners

1.4.2.3. merchandise vendors

1.4.2.4. buy bundles

1.4.2.4.1. x amount of events

1.4.2.4.2. brand/ skin of the company

1.4.3. high virality

1.4.3.1. 100+ exposed to it via an event

1.4.3.2. private customers via freemium > payed

1.5. Appmyday uses KPI's:

1.5.1. daily/ monthly active users

1.5.2. amount of content

1.5.3. conversion

1.5.3.1. invited > downloaded > contributed

1.5.4. virality

1.5.5. revenu

1.5.5.1. zero marketing effort

1.5.6. example event 1

1.5.6.1. 91% installs

1.5.6.2. 77 activer users

1.5.6.3. 888 times accessed

1.6. Learings

1.6.1. web + mobile can be tough

1.6.2. users needs to walk through a process

2. Round up focus and focused development

2.1. not easy to start

2.1.1. climb a lot of mountains

2.2. focus is about creation

2.2.1. it's do or die

2.3. 3 stages

2.3.1. inspiration

2.3.1.1. fundament

2.3.1.2. into action

2.3.2. activation

2.3.2.1. get out of the building, tell you clients

2.3.3. co creation

2.3.3.1. change only favors a prepared mind

2.4. quotes

2.4.1. Darwin: It is about most resposive to change who wins

2.4.2. Chance only favors a prepared mind

2.4.3. it takes a team to build a dream

2.4.4. failing with the speed of ligt is winning

3. Q&A

3.1. Damian: revenu stream + business structure

3.1.1. started in b2c > b2b

3.1.1.1. b2c, put it on the web and wait

3.1.2. it is super viral

3.1.2.1. you see it at a wedding

3.1.2.1.1. at its finest

3.1.2.1.2. people you know

3.1.2.2. event host invites you

3.1.2.3. simple experience

3.1.2.3.1. friends on a closed environment

3.1.2.4. see how the events unfolds

3.1.3. its all word of mouth

3.1.3.1. some event planners experienced it

3.1.3.2. used it for corporate events

3.1.3.3. unique product

3.1.3.3.1. people share it

3.2. Ruslan

3.2.1. viral vs conversion

3.2.1.1. conversion

3.2.1.1.1. converting guest into event owners

3.2.1.1.2. Seen it at a wedding and now use it for a company

3.2.1.2. virality

3.2.1.2.1. inside the event

3.2.1.2.2. gather people in the same live feed

3.2.1.2.3. all effort in

3.2.2. valuation in finance/ pre-seed round

3.2.2.1. pre money: $900.000

3.2.2.1.1. after $1.2 mln

3.2.2.1.2. more than money

3.2.2.2. financer based in Manhattan

3.2.2.3. 1st office in NY

3.2.2.3.1. constantly occupied

3.2.2.3.2. interns

3.2.2.3.3. marketing associates

3.2.3. burnrate

3.2.3.1. 3 employees, now 5

3.2.3.2. now: $27k per month

3.3. Karla: no marketing budget? how to spread the word

3.3.1. started social media accounts

3.3.1.1. pinterest

3.3.1.2. twitter

3.3.1.3. facebook

3.3.2. asked permission to hosts

3.3.2.1. to upload some photo's as a teaser on social media accounts

3.3.2.2. tagged the event host

3.3.2.2.1. tag the visitors

3.3.3. now: prefer to invest in different other channels

3.3.4. Bart used the app

3.3.4.1. great usability

3.4. Alexis: Instagram open photo's vs closed

3.4.1. one

3.4.1.1. large budget events, corporate, fundraising

3.4.1.1.1. want to provide guest with better experience than open such as Instagram

3.4.1.2. instagram have # and public stream

3.4.1.2.1. no control

3.4.1.2.2. everyone the same for instagram (ower and attendee)

3.4.2. two

3.4.2.1. more than 3000 events

3.4.2.2. people pay for their private space

3.4.2.3. other products do not deliver the same value

3.5. Vicky

3.5.1. funding via early investor and pre-seed money

3.5.1.1. bootstrapping for 8 months

3.5.1.1.1. worked form appartment

3.5.1.1.2. worked from savings

3.5.1.1.3. a form of validation

3.5.1.2. money

3.5.1.2.1. single investor

3.5.1.2.2. 2 Israeli funds

3.5.1.3. need to be good in at least one

3.5.1.3.1. high tech

3.5.1.3.2. outstanding performance

3.5.1.3.3. outstanding team

3.5.1.4. 2 factors succeeding

3.5.1.4.1. revenues

3.5.1.4.2. develop partnership model

3.5.2. "good to have an entrepreneurial start-up attitude"

3.5.2.1. e-factor :)

3.6. Guy

3.6.1. shout out you can help me via:

3.6.1.1. partnerships

3.6.1.1.1. working with event like firms in Europe/ USA

3.6.1.1.2. events industry/ eco system

3.6.1.2. help to penetrate local market

3.6.1.2.1. exclusive partners

3.6.2. how did Bart find us?

3.6.2.1. read it in an article

3.7. Bart

3.7.1. how many users in NL?

3.7.1.1. a dozen

3.7.2. magic thing about your focus?

3.7.2.1. every startup, wandering around

3.7.2.2. our experience, with not focused is not really helpful

3.7.2.3. master the experience

3.7.2.4. don't lose focus on shiny stuff

3.7.2.5. there is not a lot behind it

4. Introduction

4.1. Efactor

4.1.1. www.efactor.com

4.1.1.1. Armando Torres

4.2. Panel

4.2.1. Vicky Fasten, expert Investormatch

4.2.1.1. http://www.investormatch.nl

4.2.1.1.1. large platform for matchmaking in corporate finance and startup finance

4.2.1.1.2. match entrepreneurs with finance

4.2.1.1.3. financing business, for:

4.2.1.1.4. such as

4.2.1.2. entrepreneurial mind

4.2.1.2.1. energetic

4.2.1.2.2. always up to something

4.2.2. Alexis van Dam (LiveMindMapper)

4.2.2.1. LiveMindMapper at http://www.connectionofminds.com/

4.2.2.1.1. livemindmapper

4.2.2.1.2. visualising information, keynotes and sessions in mindmaps

4.2.2.1.3. entrepreneur

4.2.2.2. partner

4.2.2.2.1. World of Minds

4.2.3. Bart Jenezon

4.2.3.1. Host

4.2.3.2. www.1nspiring.com

4.2.3.2.1. fouding partner

4.2.3.2.2. key

4.2.3.2.3. your life and business is your message to the world, make sure it is 1nspiring

4.2.3.2.4. intelligence is...