How To Select Great Images For Your Content - The Mantra Method -

1. 5) Mantra Method

1.1. run outloud or in your head the actual title / headline as you look at the pictures to select

2. 1) Write down the title/tagline/headline that you need to illustrate

2.1. example: Online Content Curation

3. 2) Write the key concept that I want/think/need to be communicated

3.1. distilling, curating, selecting, picking

4. 3) Think what would be an ideal symbol / icon / object that represents that concept

4.1. light table

4.2. gallery - museum

4.3. dj

5. 4) Search for those specific objects / icons / symbols

5.1. Use eye-squeezing and lean-back techniques to filter out images that are not so effective

6. 6) Quality and style need to be consistent

6.1. format

6.2. color

6.3. framing

6.4. quality

7. How most people search for images to illustrate content

7.1. Literal subject search

7.2. Poor fantasy and imagination

7.3. Translating title words into image search terms is not always a good solution

8. What a difference it makes having a good image rather than any image

9. Text and Images need to complement and synergize with each other

10. Ripping other people's images since no-one will catch you is not a good way of doing things

11. The image to be found needs to SPEEDUP communication - NOT slow it down

11.1. Can your image be understood immediately or will it be skipped

11.2. How legible is legible?

12. Develop an editorial style for the use of images too