1. Cut costs
1.1. More effective supply chain
1.1.1. Reduce the inventory
1.2. Closing shops
1.2.1. Online
1.2.2. Proshops
1.2.3. Mainshop
1.3. Reduce staff
1.3.1. Seasonal workers
1.3.2. Permanent workers
1.4. Marketing costs
1.4.1. Traditional marketing
1.4.1.1. Annual flyers
1.4.1.2. Magazine advertisements
1.4.2. Online marketing
1.4.3. Membership program
2. Increase sales
2.1. Marketing
2.1.1. Online
2.1.1.1. Google ads
2.1.1.2. Email
2.1.1.3. SEO
2.1.1.4. Social Media
2.1.1.5. Referral marketing
2.1.2. Campaigns
2.1.2.1. Traditional
2.1.2.1.1. Leaflets
2.1.2.1.2. Billboards
2.1.2.1.3. Magazines
2.1.2.1.4. Presence in golf clubs
2.1.2.1.5. Television
2.1.2.2. Sponsoring
2.1.2.2.1. Teams
2.1.2.2.2. Individuals
2.2. New products
2.2.1. Sports related
2.2.1.1. Golf related
2.2.1.1.1. Custom gear
2.2.1.1.2. Rack gear
2.2.1.2. Not golf related
2.2.1.2.1. Unseasonal
2.2.1.2.2. Seasonal
2.2.2. Not sports related
2.2.2.1. Fashion products
2.3. New geographical markets
2.3.1. Online
2.3.1.1. Ebay
2.3.1.2. Amazon
2.3.1.3. Development of current online shop
2.3.1.3.1. Better user experience
2.3.1.3.2. Price
2.3.1.3.3. Better online services
2.3.2. New shops
2.3.2.1. Main shops
2.3.2.1.1. Franchising
2.3.2.1.2. Under own ownership
2.3.2.2. Proshops
2.3.2.2.1. Licensing
2.3.2.2.2. Normal format
2.4. Development of current services
2.4.1. Club fitting
2.4.1.1. Moneytizing
2.4.1.2. Making it more customer oriented
2.4.2. Grip service
2.5. Development of shop layout
2.5.1. Creation of target market sections
2.5.2. Making shop more convenient for shoppers