Copy of What Does The Perfect Mortgage Business Look Like To You?

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Copy of What Does The Perfect Mortgage Business Look Like To You? par Mind Map: Copy of What Does The Perfect Mortgage Business Look Like To You?

1. Family

2. Freedom

3. Success Mortgage Partners

4. Overwhelmed

4.1. 80/20

4.2. Don't know where to start

4.3. Lack of Income

4.4. To much on my plate

4.5. Fear of failure

4.6. Fear of the unknown

4.7. Lack of buyers

4.8. Lack of Realtor Relationships

4.9. No assistant, do I need one?

4.10. What should the assistant do for me?

4.11. No follow up in place

4.12. Lack of Clarity

4.13. Sole Income earner

4.14. People don't like me

4.15. Lack of sales skills

4.16. Lack of communication

4.17. Lack of presentation skills

5. Fear

5.1. Fear of failure

5.2. Fear of looking bad

5.3. Fear of loosing the dream

5.4. Fear of rejection

5.5. Fear of not knowing what to say

5.6. Fear of not being techie enough

5.7. Fear of warm and cold calling

5.8. Fear of competition

5.9. Lack of income to provide for my family

6. Family

7. Coolness Factor For You!

8. Loan Officer

8.1. Input complete 1003 into (LOS)

8.2. Pull credit

8.3. Evaluate loan applications and documentation by confirming credit worthiness

8.4. Approve loans or submit to 24 hour scenario desk (Staffed by underwriters)

8.5. Reject loans by explaining deficiencies to applicants

8.6. Deliver Bad News directly to the client and Realtor

8.7. Structuring or Re-Structuring Loan Program

8.8. Initial Disclosures

8.9. Re-disclosures

8.10. Agent Follow up

8.11. Builder Follow ups

8.12. Approval issues

8.13. All client conditions

8.14. All Real Estate agent and builder conditions

8.15. Weekly Pipeline Calls

8.16. Rush requests

8.17. Credit re-scores

8.18. Run files through AUS system

8.19. Email out Application Documents

8.20. Updating 4506T address if discrepancy

8.21. Status for all appraisals orders

8.22. Overnighting documents to clients

8.23. Hire Loan Partner / Fire Loan Partner

8.24. Hire and Fire Processor

8.25. Email Management

8.26. Marketing / Social media Management

8.26.1. Facebook

8.26.2. LinkedIn

8.26.3. Twitter

8.26.4. Youtube

8.26.5. Pinterest

8.27. Phones

8.28. New leads coming in

8.29. Approvaled buyers getting contracts

8.30. Past database management

8.31. Build new realtor relationships for continued growth

8.32. Maintain Realtor relationships for continued business

8.33. New Business

8.33.1. Traffic

8.33.2. Relationships

8.33.3. Follow Up

8.33.4. Call to action

9. Loan Partner

9.1. Initial Disclosures

9.2. Re-disclosures

9.3. Agent Follow up

9.4. Builder Follow ups

9.5. Approval issues

9.6. All client conditions

9.7. All Real Estate agent and builder conditions

9.8. Weekly Pipeline Calls

9.9. Rush requests

9.10. Credit rescores

9.11. Run files through AUS system

9.12. Email out Application Documents

9.13. Updating 4506T address if discrepancy

9.14. Status for all appraisals orders

9.15. Overnighting documents to clients

10. Branch Team Plug and Play

10.1. Loan Officer Plug and Play For Huge Success

10.1.1. Input complete 1003 into AUS

10.1.2. Evaluate loan applications and documentation by confirming credit worthiness

10.1.3. Approve loans or submit to 24 hour help scenario desk. (Staffed by underwriters)

10.1.4. Reject loans by explaining deficiencies to applicants

10.1.5. Deliver bad news directly to the client and realtor

10.1.6. Loan Partner is provided to you by your Branch

10.1.7. Freedom Club

10.1.7.1. Access to everything we have

10.1.7.2. Mortgage Marketing Animals

10.1.7.3. Agent Mastermind

10.1.7.4. Follow My Clients

10.1.7.5. Monday – Thor’s Hammer – 12 weeks to get a coffee – Then 12 weeks of follow up (30-12-5) Current Partners – Did you work or did you play?

10.1.7.6. Tuesday - “Just Ask” campaign – Update everyone in transaction followed with a CTA – “Who do you know?” Or “Can I treat you to coffee”…(both agents, borrowers, seller, title or escrow agent, insurance agent (30% increase in pipeline)

10.1.7.7. Wednesday – Past Database of closed clients, Circle of Influence, BNI/leads group

10.1.7.8. Thursday - Pre-Approved looking Other partners – CPA, Financial planners, Atty, Brokers/Title to teach classes Text current partners – Are you working this weekend? Let’s get them pre-approved.

10.1.7.9. Friday - Off from phone calls

10.2. Director of first impressions

10.2.1. General Office Duties: scanning files, copy documents, filing, etc.

10.2.2. Scheduling of appointments and appearances

10.2.3. Marketing tasks: Send Out Cards, Social Media, Fruit Baskets,

10.2.4. Database Management & Data Entry

10.2.5. Meets & Greets all clients in office & first phone contact

10.3. Loan Partner

10.3.1. Pre qualifying loan files (Licensed as a LO)

10.3.2. Initial Disclosures

10.3.3. Re-Disclosures

10.3.4. Agent Follow up / Builder Follow up

10.3.5. Approval issues

10.3.6. All client conditions

10.3.7. Work with Agents and Builder on their conditions

10.3.8. Weekly pipeline calls

10.3.9. Rush requests

10.3.10. Credit rescores

10.3.11. Run files through AUS system

10.3.12. Email / Edocs or Overnight docs to clients

10.3.13. Update 4506T address if discrepancy

10.3.14. Babysit and status on all appraisal orders

10.3.15. Answering upfront questions from clients & Realtors

10.3.16. Lock loans

10.4. Senior Processor

10.4.1. Pre underwrites file before submission for minimal conditions

10.4.2. Helps Clear conditions if needed along with contacting borrower

10.4.3. Keeps Realtors up to date on current status of files

10.4.4. Schedules closing with Realtors, Title, & Borrower

10.4.5. Hud approval with closing dept

10.4.6. Licensed

10.5. Processor

10.5.1. When file is received:

10.5.2. Order full voe for current job if we are using bonus, overtime, other income such as commission, etc. to qualify or if borrower has been on job less than 6 months.

10.5.3. Order verbal voe’s for all previous jobs listed in MB within a 2 year period to document dates of employment.

10.5.4. Conventional over 80% ltv, check that monthly MI is disclosed.

10.5.5. FHA – check that upfront and monthly MI disclosed

10.5.6. VA – check that upfront MI disclosed

10.5.7. RD – check that MI has been disclosed

10.5.8. Review file for missing items on the Loan Officer Checklist. We are only holding files for what is on this checklist.

10.5.9. Email Loan Officer/Loan Partner what is missing in order to proceed to UW. Copy and paste email into notepad and put the date in MB for Placed On Hold (when field is created). Once missing items are received, Processor to put date in MB for Resumed Processing (when field is created). For now, put in notepad.

10.5.10. FHA – check to see if Case Number is “Successful” and print for file

10.5.11. Order any VO’s, condo questionnaires, credit supplements if requested in notepad by the LO/Loan Partner prior to sending file to UW.

10.5.12. Run DO. If FHA, choose Chase. If Conventional (Hedge), choose preliminary findings. Post Closing will be choosing the investor and re-running the findings before file is shipped.

10.5.13. Complete doc tracking screen as applicable

10.5.14. In the meantime, Check to see if SSN verification is completed and print for file, Check to see if 4506T transcripts are completed and print for file. Any docs that come in while file is UW, take upstairs and put in file for UW.

10.5.15. When approval/suspense received:

10.5.16. Processor to notify LO/Loan Partner what Processor will be obtaining. Anything that involves speaking to a Borrower or Agent, LO/Loan Partner is responsible for.

10.5.17. When Appraisal is received, file to be submitted back to UW immediately, regardless if all other conditions are received or not.

10.5.18. Order final inspections when needed. LO/Loan Partner to let Processor know when to order.

10.5.19. Order appraisal revisions when needed.

10.5.20. All revised appraisals, final inspections and invoices to be uploaded to MB cabinet. Request revised SSR’s if there is an appraisal revision and upload to MB cabinet.

10.5.21. Review all PTC conditions when approval is received and review, execute and sign off on anything received already

10.5.22. Follow up on title commitment. When title is received, Processor to review and enter the required data into MB; taxes, invoice amount for mortgage, double check title company is correct. Processor to request and follow up on any revisions/docs needed. Commitment effective date should be within 60 days of closing or a Gap letter provided, ALTA9 endorsement provided, cpl dated within 30 days of closing, wire instructions, closing fees, invoice & 24 month chain of title deeds.

10.5.23. Request homeowners insurance, HO-6 policy and/or condo complex insurance – get contact info from LO.

10.5.24. Order subordinations once appraisal and loan is approved. Processor should check with LO/Loan Partner to make sure loan amount will not be changing prior to ordering.

10.5.25. Once all conditions are received, Processor to pull the credit soft pull on conventional loans only. Update any liabilities in MB if the payment went up at all or if any new debt was obtained.

10.5.26. Re-run DO w/all final info input into MB

10.5.27. Print new 1008/1003 for UW w/final info input into MB

10.5.28. Once clear to close:

10.5.29. Order payoffs on refinances and send to LO for review.

10.5.30. Re-pull soft pull if necessary

10.5.31. Print all invoices for all credit reports, supplements and “soft pulls”

10.5.32. Copy tax returns and any other docs that need to be signed at closing and put on left side

10.5.33. Review, execute and sign off on all remaining PTC conditions

10.5.34. Run HMDA checklist

10.5.35. Complete QC checklist

10.5.36. Do final verbal voe

10.5.37. Stack file according to stacking order

10.5.38. Enter Date To Closing into MB (when field is created). For now, put date to closing in the notepad

10.6. Processor Assistant

10.6.1. Gathers additional items needed for processing after signing

10.6.2. Orders title, verification, surveys, etc

10.6.3. Organizes file for submission and processing

10.6.4. Helps processor or loan partner gather conditions

10.7. Operations / Technology

10.8. Mortgage Planner CRM "MPC"

10.8.1. Before Campaign (Start Of Loan)

10.8.2. During

10.8.2.1. 14 Touches to everyone by email and text

10.8.3. After closing

10.8.3.1. Closing it out with gifts and thank you's

10.9. Complaince

10.10. P&L

11. Branch Training and Setup for Success and Profitability

11.1. Managing Other People Training

11.2. Holding other people accountable training

11.3. P&L training

11.4. Compliance training

11.5. HR Training

11.6. Freedom Club training and accountability

12. Team in Place to help our Branch's

12.1. Vince Lee Majority Share Holder "Think and Grow Rich

12.2. Owen V. Lee, Vince's Son, Legal and Compliance Keeps us safe

12.3. Allison and Eugene, Operations Team

12.4. Mike Gruley Reverse Mortgage

12.5. Theresa Trainer Branch Liaison / On Boarding Manager

12.6. Steve Seese / Technology Mastery

12.7. Kevin Broughton, Recruit/Retain/Profitability

12.8. Scott / Carl and Tammy The Marketing Animals / Freedom Club

12.9. Vicki Rice Marketing / Social Media

12.10. Doug Cadaret Relationships Guru / Branch Management and accoutability

12.11. Sue Palfery Underwriting Manager