Business Canvas Brainstorm

Lancez-Vous. C'est gratuit
ou s'inscrire avec votre adresse e-mail
Business Canvas Brainstorm par Mind Map: Business Canvas Brainstorm

1. customer

1.1. segment

1.1.1. demographic

1.1.1.1. income

1.1.1.2. age

1.1.1.3. gender

1.1.1.4. family life cycle

1.1.1.5. social class

1.1.1.5.1. resources

1.1.1.6. education

1.1.1.7. occupation

1.1.1.8. ethnicity

1.1.2. psycographic

1.1.2.1. personality

1.1.2.2. lifestyle

1.1.2.3. values

1.1.2.4. wants

1.1.3. behavioural

1.1.3.1. benefits desired

1.1.3.2. usage rate

1.1.3.3. buying attitude

1.1.3.3.1. loyalty to suppliers

1.1.3.3.2. usage patterns

1.1.3.3.3. order size

1.1.4. geographic

1.1.4.1. region

1.1.4.2. city size

1.1.4.3. urban

1.1.4.4. rural

1.1.4.5. climate

1.2. types

1.2.1. consumer

1.2.2. organizational

1.2.3. industrial

1.3. relationships

1.3.1. key resources

1.3.2. key activities

1.4. channels

1.4.1. email

1.4.2. telephone

1.4.3. training

1.4.3.1. online - real time

1.4.3.2. videos

1.4.4. texts

1.4.4.1. blogs

1.4.4.2. ebooks

1.4.5. chat

1.4.5.1. whatsapp

1.4.5.2. custom chat

1.4.5.3. skype

1.4.6. social networks

1.4.6.1. twitter

1.4.6.2. facebook

1.4.6.3. linkedin

1.4.7. web-site

1.4.7.1. webRTC

1.4.7.2. pop-up

1.4.8. video

1.4.8.1. skype

1.4.8.2. hangouts

1.5. requirements

1.5.1. need / want to purchase

1.5.2. ability to purchase

1.5.3. willing to purchase

1.5.4. authority

2. partners

2.1. partner

2.1.1. key activities

2.1.2. key resources

2.2. supplier

2.2.1. key activities

2.2.2. key resources

3. value propositions

3.1. value

3.2. problems we solve

3.3. products

3.4. services

3.5. needs we satisfy

3.6. key activities

3.7. key resources

3.8. quantitative

3.8.1. price

3.8.2. efficiency

3.9. qualitative

3.9.1. overall customer experience

3.9.2. outcome

4. monetization

4.1. mobile

4.1.1. paid apps

4.1.1.1. paid apps

4.1.1.2. 0.99 app

4.1.1.3. niche premiums

4.1.1.4. alternative app stores

4.1.2. in-app purchases

4.1.3. partnerships

4.1.4. subscriptions

4.1.5. display advertising

4.1.6. app promotion

4.1.7. app developemnt

4.1.8. sales and merchandising

4.1.9. selling app data & source code

4.1.10. mix & match

4.2. web

4.2.1. display advertising

4.2.2. affiliate marketing

4.2.3. lead generation

4.2.4. email rental

4.2.5. subscriptions

4.2.6. online store

4.2.7. online events

4.3. content production

4.3.1. newsletter

4.3.2. books

4.3.3. videos

4.3.4. online classes

5. market type

5.1. mass

5.2. niche

5.3. segment

5.4. diversify

5.5. multi-sided

6. test MVP

6.1. customer interviews

6.2. landing pages

6.3. A/B tests

6.4. ad campaigns

6.5. fundraising

6.6. explainer videos

6.7. piecemeal MVP

6.8. SaaS & PaaS

6.9. blogs

6.10. manual first

6.11. concierge MVPs

6.12. digital prototypes

6.13. paper prototypes

6.14. single feature MVPs

6.15. pre-order pages

6.16. getting out the door

7. infra-structure

7.1. key activities

7.2. key resources

7.3. partner network

8. distribution channels

8.1. key resources

8.2. key activities

9. financials

9.1. cost structure

9.1.1. classes

9.1.1.1. cost-driven

9.1.1.2. value-driven

9.1.2. characteristics

9.1.2.1. fixed-costs

9.1.2.2. variable-costs

9.1.2.3. economies of scale

9.1.2.4. economies of scope

9.2. revenue streams

9.2.1. asset sales

9.2.2. usage fee

9.2.3. subscription fee

9.2.4. time agreement

9.2.4.1. lending

9.2.4.2. renting

9.2.4.3. leasing

9.2.5. licensing

9.2.6. brokerage fees

9.2.7. advertising

10. Marketing

10.1. inbound

10.1.1. SEO & PPC

10.1.2. Email Lists

10.1.3. Authoring book / Print Media

10.1.4. Supporting / Sponsoring Events

10.1.5. press & public relations

10.1.6. leadership

10.1.7. community building

10.1.8. influencer outreach

10.1.9. blogging

10.1.10. public speaking

10.1.11. earned social media

10.1.12. word of mouth

10.1.13. viral marketing

10.1.14. content creation

10.1.15. organic app store visibility

10.1.16. video content

10.2. outbound

10.2.1. search spam

10.2.2. paid / rented emails

10.2.3. tv, radio, print ads

10.2.4. billboards & outboard advertising

10.2.5. throwaway press releases

10.2.6. pops-up & pop-unders

10.2.7. outbound sales calls

10.2.8. interstitial pages

10.2.9. trade show booths

10.2.10. most social media advertising

10.2.11. forum, comment, UCG spam

10.2.12. banner & display ads

10.2.13. paid app reviews

10.2.14. video ads