Commencez. C'est gratuit
ou s'inscrire avec votre adresse courriel
Rocket clouds
Optimisation par Mind Map: Optimisation

1. Auction Insight

1.1. URL Domain

1.2. Impression Share

1.3. Avg. Position

1.4. Overlap Rate

1.5. Position Above Rate

1.6. Top of Page Rate

1.7. OutRanking Share

2. Mobile Optimisation

2.1. Vérifier Lost IS (Rank)

2.2. Vérifier performance (KPI)

2.3. Vérifier que deux annonce Mobile soient en test A/B

2.4. Conversion name

3. Segment/Analyse

3.1. Time

3.1.1. Day

3.1.2. Week

3.1.3. Month

3.1.4. Quater

3.1.5. Year

3.1.6. Day of the Week

3.1.7. Hour of the day

3.2. Conversion

3.2.1. Conversion Categorie

3.3. Network

3.3.1. Search

3.3.2. Display

3.4. Network (whit search partners)

3.4.1. Google

3.4.2. Search Partners

3.5. Click Type

3.5.1. Headline

3.5.2. Sitelinks

3.5.3. Mobile Click-to-Call

3.5.4. Driving Direction

3.5.5. Get Location Details

3.6. Experiments

3.7. Device

3.7.1. Computers

3.7.2. Mobile devices whit full browsers

3.7.3. Tablet with full browsers

3.8. Top vs Others

3.8.1. Google search : Top

3.8.2. Google Search : Other

3.8.3. Search partners : Top

3.8.4. Search partners : Other

3.8.5. Google Display Network

3.9. +1 annotations

3.9.1. Personal

3.9.2. Basic

3.9.3. None

3.10. View Type

3.10.1. TrueView In-Display

3.10.2. TrueView In-Stream

4. AdCopy

4.1. Title

4.2. Description 1

4.3. Description 2

4.4. Display URL

4.5. Ad Params

5. Audiences

5.1. Demographic Beta

5.1.1. Age

5.1.2. Sexe

5.2. HouseHold Income Beta

5.3. RLSA

5.3.1. Target and Bid

5.3.2. Bid Only

5.4. Custom Audience

5.4.1. Target and Bid

5.4.2. Bid Only

6. Bids Management

6.1. AdRank

6.1.1. QS

6.1.1.1. https://support.google.com/adwords/answer/2454010?hl=en

6.1.1.2. Ads Expected CTR

6.1.1.3. Display URL Expected CTR

6.1.1.4. Quality of Landing page

6.1.1.5. Ad Revelancy

6.1.1.6. Geo performance

6.1.1.7. Targeted device

6.1.2. AdRevelancy

6.1.2.1. https://support.google.com/adwords/answer/1659752?hl=en&authuser=0

6.1.3. Expected CTR

6.1.3.1. https://support.google.com/adwords/answer/1659696?hl=en&authuser=0

6.1.4. Exact KeyWord

6.1.5. Landing Page Expenrience

6.1.5.1. https://support.google.com/adwords/answer/1659694?hl=en&authuser=0

6.1.6. Formula =

6.1.6.1. Max CPC * QS

6.2. Max CPC

6.3. Actual CPC

6.3.1. (AdRank Competitor Below / QS)

7. Campaigns

7.1. Budget Allocation

7.2. Mobile Bid modifier

7.3. Search Partner

7.4. Ad Rotation

7.5. GéoTarget

7.6. Budget Delivery Method

7.7. AdSchedule

7.8. Ad Delivery Rotation

8. Bid Strategies

8.1. Enhanced CPC

8.2. Target Search Page Location

8.3. Target CPA

8.4. Target OutRanking Share

8.5. MAximize Clicks

8.6. Targer ROAS

9. Manual Bid modifier

9.1. Device

9.1.1. Mobile

9.2. Audiences

9.2.1. RLSA

9.2.1.1. GA List

9.2.1.2. AdWords Pixel

9.2.2. Custom audience

9.3. Demographic

9.3.1. Ages

9.3.1.1. 18-24

9.3.1.2. 25-34

9.3.1.3. 35-44

9.3.1.4. 45-54

9.3.1.5. 55-64

9.3.1.6. 64 or more

9.3.1.7. Unkown

9.3.2. Sexe

9.3.2.1. Male

9.3.2.2. Female

9.4. Household income

9.4.1. Top 10%

9.4.2. 11-20%

9.4.3. 21-30%

9.4.4. 31-40%

9.4.5. Lower than 50%

9.5. AdShedule

9.5.1. Days

9.5.2. Hours

9.6. User Location

9.6.1. Postal Code

9.6.2. Town

9.6.3. Province/State

9.6.4. Country

10. KeyWords

10.1. SearchTerms

10.1.1. Add New Keywords

10.1.2. Add Negative Keywords

10.1.3. Create New AdGroup

10.1.4. Blindfold

11. Ad-Extension

11.1. Manual

11.1.1. Callout

11.1.2. Sitelink

11.1.3. Review

11.1.4. Location

11.1.5. Call

11.1.6. App

11.2. Automated

11.2.1. Consumer Ratings

11.2.2. Previous Visits

11.2.3. Dynamic Structured Snippets

11.2.4. Seller Ratings