Convergence's fundamental Question

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Convergence's fundamental Question par Mind Map: Convergence's fundamental Question

1. Competing Models: the journalistic ideal

1.1. "If journalistic values prevailed in the move to multiple-platform journalism, quality would improve"Andrew Nachison

1.2. Quality of content, generated by quality staff, will be what differentiates great news organizations from the mediocre in the future.

1.3. Convergence is about survival and change.

2. What is Driving Convergence?

2.1. Factors of driving convergence

2.1.1. Changing attitudes and lifestyles of news consumers

2.1.1.1. Consumers used multiple media simultaneously.

2.1.1.2. The concept of news is changing all the time

2.1.1.2.1. It is more personalized, more service-oriented and less institutional

2.1.2. Market fragmentation

3. Barriers to Convergence

3.1. the organization has different owners, other leadership priorities, multiple managers, inflexible or dissimilar cultures, disparate locations and the presence of unions.

4. Evolution of Convergence Around the World

4.1. Media companies have embraced conver- gence in most areas of the world

4.1.1. In Europe

4.1.2. In South- East Asia

4.1.3. In the Middle East

5. Key Factors Related to Convergence

5.1. Management buy-in

5.1.1. Orlando Sentinel in Florida

5.1.2. Transformation must occur first in the minds of editorial managers

5.2. Education, in the sense of exposure to ideas.

5.3. Convergence produces many challenges, for both journalists and publishers.

5.4. Sinergy

6. ‘Convergence offers the audience new ways ofabsorbing news rather than just offering journalist's new ways of presenting it’’ (Northrup,2002).

7. Factors helping ‘‘easy’’ convergence included a focused leadership, the same owner, a flexible culture,co-location of media outlets, previous relation-ships between potential partners and no unions.

8. The fundamental dichotomy

8.1. Business view of convergence

8.1.1. Increase productivity and marketing

8.2. journalists’ aspirations in which convergence offers them the potential to do better journalism.

8.3. Andrew Nachi-son:  ‘‘I think journalism isadjusting to and coping with market forcesand business imperatives but I don’t thinkjournalism is leading the charge’.

9. What is Convergence

9.1. Third International Ifra Summit

9.1.1. As survival

9.1.2. A way to protect their place in the market

9.1.3. Deliver news and information to consumers in a new and different way

9.2. Five forms of convergence in the United States - Rich Gordon

9.2.1. Ownership convergence

9.2.1.1. ‘Owning television, radio and newspapers in a single market is a way to lower costs, increase efficiencies and provide higher quality news in times of economic duress’’

9.2.2. Structural convergence

9.2.2.1. Media companies re-organize the newsroom and introduce new positions

9.2.3. Information-gathering convergence

9.2.3.1. Media companies require reporters to be multi-skilled

9.2.4. Technology

9.2.4.1. Makes the multi-skilled journalist possible

9.2.5. Storytelling convergence.

9.2.5.1. Every new medium offers innovative ways to tell stories.

9.2.6. Definition

9.2.6.1. Full media convergence involves a radical change in approach and mindset by both managers and journalists. It involves a shared desk where the key people, the multi-media editors, assess each news event on its merits and assign the most appropriate staff for the story.

10. Competing Models: the business ideal

10.1. The business model sees multiple-platform publishing as a way to increase productivity among staff

10.2. To grab as large a share of the advertising pie as possible.

10.3. "Convergence was an opportunity for his company to repurpose its content for multiple products, to reach multiple audiences." Michael Aeria

11. This introduces the concept of ‘‘co-opertition’’. The term is anamalgam of competition and co-operation andrepresents a new form of business in whichorganizations that originally were competitorswork together when it suits each party.