What initiatives should Miltonwood pursue in the next 6-18 months that will enable them to increa...

1. Price of Rooms

1.1. Brand Image - Re-brand existing packages

1.2. Quality

1.2.1. Buy higher quality bedding

1.2.2. Renovate hotels

1.2.3. Improve quality of staff & training

1.3. Themed rooms e.g. fitness room

2. Volume of Rooms

2.1. Build more rooms/hotels

2.2. Vacancy levels

2.2.1. Review off-peak pricing model to increase occupancy rates

2.2.2. Offer off peak promotions e.g. free upgrades to loyalty members

2.3. Marketing

2.3.1. Loyalty schemes

2.3.2. Ad campaign

2.4. Partnerships e.g. airlines

3. Ancillary Revenue

3.1. Food & Beverage

3.1.1. Hire excellent staff

3.1.2. Renovate restaurant

3.1.3. Review menu

3.1.4. Offer complementary drinks to attract guests to restaurant/bar

3.2. Facilities

3.2.1. Spa/Massage

3.2.2. Fitness classes

3.3. Optional Extras

3.3.1. Upgrade pillows

3.3.2. Superfast wifi

3.3.3. Movies on demand

3.4. Partnerships with local tours/activities