1. Poster
1.1. colour
1.1.1. Originally the colours for the poster were going to be completely natural as we were taking a still from the film and using that. however we decided to go with a more artistic design that was mainly black and dark in colour. This we thought both looked better and tied in better with the themes of the peace. As towards the end of the film the colour back is quite significant. We also thought that making the poster dark in nature would foreshadow to the audience the themes of the film and the kind of tone it will have also its genre.
1.2. characters
1.2.1. In the poster we only feature the main character Charlie, we thought this would make, since as the story revolves around him, but did not want to give too much away in the poster so no chess symbolism was used. What we ended up using was a still from the film and then edited onto a plane black background with a checkered circle. The checkered pattern although visually pleasant to look at is a nod to chess board that features in our film witch we felt was quite affective.
1.3. typography
1.3.1. The typography in the little white lies poster matches similarly to the font used in the title of the film, so there is a visual link between the two.
1.4. themes
1.4.1. The visual themes of the poster being dark and mostly black reflects on the sad and real themes of the film. The main theme that runs through each of our products is the theme of isolation, whethere we show that visually in our posters on in our article.
2. Film
2.1. colour
2.1.1. Because of the naturalistic themes of the film the only lighting we used was natural lighting. Which we got plenty of due to the large windows at our location. because of the natural lighting it gave us this clean but harsh look to the film, so when it came to the colour grade we changed very little, only working on the shadows and brightness levels so the scenes matched up. The colour grade of the film did not co inside with the desgin of the poster or article. As the article desgin had a lot of red in it. However in both the main characters face was edited to be black and white and the shadows created by the natural lighting were still visible, but now looked like the has been shaded with black ink
2.2. characters
2.2.1. We wanted the focus to be on Charlie as he is our main character and we follow him through the hardships this family has to go through. So in our poster and article we wanted him to be the face of our marketing so the audience would already know who the main character is, then be introduced to all the other character while watching the film.
2.3. typography
2.3.1. The only writing on screen we decided would be the title. During the edit we had decided on a font that we thought suited the look of the film. Then when it came to the posters final edits we decided to use a similar font. This we thought would be a nice touch and another visual link from poster to film.
2.4. themes
2.4.1. Our main theme of isolation and lonlelyness are very prominant in our film. and this transpires to our poster and article. All three have an isolated face looking out blankely all my themselves. The images used in the article are from the first scene of the film, so when watching will see how the two directly link.
3. Article
3.1. colour
3.1.1. The colour scheme we thought would keep in theme of the natural colours either white or black, however we designed a wall paper for the article with red horses that added some eye catching colour to the peace. This we though was affective and necessary as otherwise the article we thought would attractive enough.
3.2. characters
3.2.1. Again for the article, like the poster we used Charlies face as the main image and then again behind the text but from a different still from out film. The image for the spread was different from the on the poster a more clear view of his face although only partial. Symbolizing how only part of Charlie is left. But we used the same image for the poster to put behind the text in the article. this we though not only looked good but also connected the two directly.
3.3. typography
3.3.1. The typography for the article is different from the ones used in the poster and film. Its a more bold typography that looks stronger and bolder on the page, for the article we thought this was apropriate. however the typography for the poster and film still linked from one product to the other.
3.4. themes
3.4.1. Again the themes of isolation are seen in all three media products. in the article we talk about the difficultly of dementia and how it can make a person feel very alone and they don't understand why, how they cannot communicate outside their world. The hope is that the audience reading will be provoked to think and become intrigued, therefore making them watch the film.