1. HomePage - Invite user to engage with the quiz. Set expectations - Inspire Honest Answers - Drive Credibility.
1.1. End of Quiz , results in presenting the user with their Stage of the Journey - (Given the Explorer traffic sources we are utilizing (eg Treasure Hunts) - I expect the results to be skewed to the Journey aspect of their current existence.) *Build Trust
1.1.1. Hero's Journey Web Content to embody the Hero's Journey stage the user is in. *Build Trust
1.1.1.1. The current eBook Summary of the entire Hero's Journey = Breaks out each champion *Build Trust (Inspires user to take the Test of Champions)
1.1.1.1.1. Offers
1.1.1.1.2. Email Campaign
1.2. Questions inserted to Entreprenuerial traits in the user. If determined then user goes into this flow *Build Trust
1.2.1. Hero's Journey Web Content to embody the Hero's Journey stage the user is in. Entrepreneurial Content seeded into the outcomes. *Build Trust
1.2.1.1. The current eBook Summary of the entire Hero Journey Breaks each Champion *Build Trust (Inspires user to take the Test of Champions)
1.2.1.1.1. Gateway Page that encompasses everyone who is or desires to be an Entrepreneur. - (Copy is questions that ask: Do you want to drive more success? Are you looking into what it takes to own a business? Is being an entrepreneur something you have always wanted, however felt intimidated?) *Opening the door to our Entrepreneur content
1.2.1.1.2. Email Campaign