1. Early Adopters
1.1. PC Gamers
1.1.1. MMOs
1.1.2. Team Based Shooters
1.2. Tech Enthusiasts
1.2.1. Developers
1.2.2. Group & Community Organizers
1.2.3. Alpha & Beta Testers
1.3. Power Users
1.3.1. Privacy Oriented Users
1.3.2. Multi-Account Owners
1.3.3. Botters / Trolls / Hackers
1.4. Streamers
1.4.1. Power users
1.4.2. Streamers with multiple accounts
1.4.3. New streamers looking for an untapped audience
2. Laggards
2.1. Console Gamers
2.1.1. Single player gamers looking to connect or stream
2.1.2. Various organizers & community centered groups
2.1.2.1. Speed runners
2.1.2.2. Record holders
2.1.2.3. Competitors for unofficial competitions
2.2. Social Media Users
2.2.1. Larger adoption for multi platform users
2.3. Unaffiliated
2.3.1. Larger business use as compared to Slack, Discord, Yammer, alternatives
3. Late Majority
3.1. PC Gamers
3.1.1. Players relatively new to PC gaming
3.1.2. Players who are younger and don't use many third party tools
3.1.3. Players who don't play a large variety of games & therefore primarily use integrated features
3.2. Console Gamers
3.2.1. General adoption for players who are multi or cross platform
3.3. Social Media Users
3.3.1. General adoption for multi-account users looking for a larger feature set
3.4. Streamers
3.4.1. Potential adoption by the eSports scene
3.5. Unaffiliated
3.5.1. Occasional business use leveraging a free suite of services for convenience (similar to Slack or Discord)
3.5.2. General adoption for a larger subset of viewers
3.5.3. Organizational use on a wider scale
3.6. Misc
3.6.1. Expanded adoption by non-tech, non-gamer, non-business users looking for largely unmonitored services to conduct their activities
4. Early Majority
4.1. PC Gamers
4.1.1. General User Adoption Across Genres
4.1.2. Users who play on multiple platforms
4.2. Console Gamers
4.2.1. Early adopters who are cross-platform
4.3. Social Media Power Users
4.3.1. Looking for powerful or free consolidation tools
4.4. Streamers
4.4.1. As word of mouth spreads general growth for smaller yet seasoned streamers looking to take advantage of new platforms.
4.5. Unaffiliated
4.5.1. Non-gamers looking for access to a robust toolset compared against Slack, Discord, Etc.
4.5.2. Savvy viewers looking for tailored content
4.6. Misc
4.6.1. Early adoption by non-tech, non-gamer, non-business users looking for largely unmonitored services to conduct their activities