Bringing personalisation into the men's grooming industry

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Bringing personalisation into the men's grooming industry da Mind Map: Bringing personalisation into the men's grooming industry

1. Marketing the idea

1.1. Existing customers (especially brand advocates) will be the first to benefit from the product to encourage them to spread the word about the innovation.

1.2. Bloggers and industry experts will also be invited to witness the latest innovation in the men's grooming industry.

2. How do you make it your own?

2.1. Customers pop in a Kiehl's store and after an expert personal consultation a hair sample is taken and sent to Kiehl's lab for detailed analysis.

2.2. Customer receives the results of the analysis containing: individual hair structure, missing hair components, types of products/ingredients to avoid.

2.3. Together with the analysis, the customer receives a product sample based on these results.

2.4. After using the sample the customer has the option to reorder online.

3. Feasability

3.1. "Find out what your DNA says about you and your family."

4. A leave-in hair treatment tailoured around individual needs that results from a complex hair analysis.

5. Problem identification

5.1. Hair products available on the market are usually too generic and ignore the fact that individuals have unique hair needs.

6. Solution