1. Outbound marketing(push)
1.1. curtain raiser video
1.2. prospecting
1.2.1. Web research
1.2.2. Linked in sales navigator
1.2.2.1. campaign creatives
1.2.2.2. ads
1.2.2.3. inmail
1.2.2.4. brand ambassadors
1.2.3. Data profiling
1.2.3.1. Industry-wide problems(hot)
1.2.3.1.1. whitepapers
1.2.3.1.2. case studies
1.2.3.2. webinar
1.2.4. previous clients
1.2.4.1. referrals
1.2.4.2. upselling new problems
1.2.4.3. behavioral emails
1.2.4.3.1. Support survey
1.2.4.3.2. qualify previous enquiries
1.3. Lead nurturing
1.3.1. Social media campaign
1.3.2. email campaign
1.3.2.1. test out database agencies
1.3.2.1.1. curated
1.3.2.1.2. non curated
1.3.2.2. workflow emails on drip
1.3.2.2.1. onboarding autoresponders
2. Partner network
2.1. Referrals
2.2. Trade fairs
2.3. conferences
2.3.1. Alumni reunions
2.4. workshops
2.5. Konsalidon/GLG
2.5.1. Franchise India
2.6. Alumni association
2.6.1. www.iitacb.org
2.6.2. IIM cal/NMIMS/Symbi
3. Inbound marketing(pull)
3.1. build email database online
4. Landing page
4.1. SEO /SEM
4.1.1. On-page
4.1.1.1. Duplicate content monitoring
4.1.1.2. Site architecture and coding, Canonical URL
4.1.1.2.1. Site map
4.1.1.3. Conversions and goals
4.1.1.3.1. India readiness score
4.1.1.4. Heading page titles and meta tags
4.1.1.5. Site uptime
4.1.1.5.1. 301/404 errors
4.1.1.6. Robots.txt
4.1.1.7. Internal link anchor text
4.1.2. Off-page
4.1.2.1. Thought leadership articles
4.1.2.2. Keyword research
4.1.2.3. Social optimizations
4.1.2.3.1. Blog commeting
4.1.2.3.2. Forum posting
4.1.2.3.3. Social bookmarking
4.1.2.4. Press release/newsfeed
4.1.2.4.1. Press kit
4.1.2.5. mobile optimization
4.1.2.6. deep linking
4.1.2.7. link building
4.1.2.7.1. directory submission
4.1.3. PPC campaigns
4.1.3.1. creatives
4.1.3.2. Text/Display/Local
4.1.3.2.1. Livemint ads
4.1.3.3. cookie based retargeting
4.2. Video
4.3. Sign in page
4.3.1. Using FB/Linkedin/Google
4.3.2. retargeting email
4.3.3. delayed popup
4.4. Social media channels
4.4.1. Crowdfire/Hootsuite/Buffer
4.4.1.1. linkedin
4.4.1.2. FB
4.4.1.2.1. Microtargeting (esp local business)
4.4.1.3. Insta
4.4.1.3.1. User generated content
4.4.1.4. Google+
4.4.1.5. Pinterest
4.4.1.6. Twitter
4.5. Content Mgmt System
4.5.1. Inforgraphics
4.5.2. Articles
4.5.2.1. web scraping
4.5.3. Blog
4.5.4. RSS Feeds
4.5.5. Brochures and report
4.5.5.1. Opportunity report