KOLAB
Eduardo Sumiにより
1. 2. FUELED BRIEF (KO LAB) *inclui visão de pacote
1.1. KUAT 2014
1.2. CCZ 2014
1.3. I9 2014
1.4. RETORNÁVEIS 2014
1.5. HORA FANTA 2014
1.6. MTC 2014
2. 6. LIVE MONITORING & OPTIMIZATION
2.1. DASHBOARD SETUP (Canais e BI)
2.1.1. CCFM
2.2. PAID MEDIA REPORTS SCHEDULE (Canais e BI)
2.2.1. DEL VALLE KAPO 2013
2.2.2. POWERADE 2013
2.3. CAMPAIGN REPORTS (Canais e BI)
2.3.1. CC CAMERITAS
2.3.2. SCHWEPPES 2013
2.3.3. HIGHLIGHTS & ACTIONS (Canais e BI)
3. FRESH INTEL+ NEW IDEA LEADS
3.1. CREATIVE MEETINGS(Planejamento)
3.1.1. FWC 2014
4. 1. PRÉ-BRIEF / PROVOKE
4.1. PRÉ-BRIEF (Coca)
4.2. CONSUMER AND MARKET TRENDS (Planejamento)
4.3. LEARNINGS (BI)
4.4. CHANNEL MAPPING (Canais)
4.5. DRAFT BRIEF / PROVOCATIONS (KO LAB)
4.5.1. SPRITE 2014
5. 3. BIG IDEA & CONNECTIONS STRATEGY
5.1. CREATIVE PLAN (KO LAB and IMC)
5.2. OSEP CHANNEL MAP & ACTIVATION MAP APPROVAL (Canais)
6. HOT HOUSE 2 (big idea)
7. 4. DEVELPED PLAN & CPC CONCEPT
7.1. MEDIA PLAN
7.2. KPI, GOALS & PREMISSES (Canais e BI)
7.2.1. SPRITE VENCEDORES
7.2.2. CC MTC 2013
7.3. KOLAB FLOW (agencias)
8. HOT HOUSE 3 (CREATIVE LANDING)
9. 5. PRODUCTION
9.1. ADPLACEMENT (AGÊNCIAS / BI)
9.2. WIREFRAMES / LAYOUTS (agencies)
9.3. TRACKER DOCUMENT (BI)
9.3.1. CCZ ROCK IN RIO
9.3.2. FANTA COMIC BOOK
9.3.3. KUAT 2013 (MOBILE)
9.3.4. COPA CC 2013
9.3.5. CC WI-FI