Marketing Strategy

1. Website

1.1. Complete Redesign

1.2. New Online Store

1.3. Newsroom

2. SEO

2.1. Conduct Survey of Target Audience

2.2. Competitor Analysis

3. Ads

3.1. Complete Redesign

3.2. Campaigns

3.2.1. Facebook

3.2.2. Google

3.2.3. New Partners & Integrations

4. Content Management

4.1. Blog

4.2. Offline

4.2.1. Brochures

4.2.2. Flyers

4.2.3. Branded Book

4.3. Images, Graphics, Videos

5. Social Media

5.1. Facebook & Google+

5.2. Twitter

5.3. Pinterest, Tumblr, Instagram

5.4. Youtube, Vimeo

5.5. LinkedIn

6. Email Marketing

6.1. Complete Redesign

7. Goals

7.1. Increase Retention

7.2. Increase Website Traffic

7.3. Tap into New Market

8. Team

8.1. Jane Doe

8.1.1. Offline

8.2. John Doe

8.2.1. Content

8.2.2. Social Media

8.2.3. Emails

8.3. John Smith

8.3.1. Design

8.3.2. Website

8.4. Jenna Smith

8.4.1. SEO

8.4.2. Ads

9. Budget

9.1. Staff

9.2. Overtime

9.3. Campaigns

9.4. Content