1. Statistics
1.1. Total Number of Monthly Active YouTube Users: 1.57 billion Last updated: 1/24/18 Total Number of Daily Active YouTube Users: 30+ million Last updated: 1/24/18 YouTube TV Paying Subscribers: 300,000 Last updated: 1/24/18 Number of Videos Shared to Date: 5+ billion Last updated: 1/24/17 Number of Users Creating Content Shared to Date: 50 million Last updated: 1/24/17 Average Viewing Session 40 minutes, up 50% year-over-year Last updated: 1/24/18 Number of Videos Watched Per Day 5 billion Last updated: 1/24/18 Number of mobile YouTube views per day: 500 million Last Updated: 1/24/18 Number of Videos uploaded per minute: 300 hours Last updated: 1/24/18
2. Youtube Revenue Model
2.1. 1. ads : YouTubers are able to profit for themselves in multiple ways. One way is through revenue generated from advertising in their videos with programs like the YouTube partner program. The YouTube partner program allows video makers to “monetize content on YouTube in many ways, including advertisements, paid subscriptions, and merchandise.” (“YouTube Partner, 2015”). However, YouTube usually keeps about 45% of that revenue.
2.1.1. YouTube에서는 2018년 1월 16일, YouTube 파트너 프로그램의 새로운 자격 요건을 발표했습니다. 지난 12개월간 채널의 시청 시간이 4,000시간에 도달하고 구독자 수가 1,000명을 넘으면 프로그램 참여 대상으로 검토됩니다. 제휴 채널과 소유 및 운영 채널 MCN의 YouTube 네트워크에는 2가지 유형의 채널이 있습니다. 제휴 채널은 MCN에서 대규모로 관리하지만 제휴 콘텐츠 소유자에게 속한 채널입니다. 소유 및 운영(O&O) 채널은 MCN에서 소유하고 운영합니다. 즉, MCN에서 채널의 YouTube 콘텐츠 권리를 취득하고 YouTube의 콘텐츠에 대한 전적인 책임을 지며 O&O 채널을 매일 관리합니다. 이러한 2가지 유형의 채널을 구분함으로써 YouTube에서 분명하고도 공정하게 정책 및 채널 기능을 적용할 수 있습니다. YouTube 또는 Google은 MCN을 비롯한 여타 서비스 제공업체를 보증하지 않지만 크리에이터 서비스 디렉토리에서 YouTube 인증 서비스 제공업체 목록을 확인할 수 있습니다. MCN 협업의 주요 요소 MCN 가입은 YouTube 크리에이터에게 매우 중요한 선택입니다. 가입에 앞서 지불할 요금에 대한 대가로 받게 될 MCN의 서비스 및 결과를 이해해야 합니다. MCN과의 협력을 선택하는 크리에이터도 있지만 YouTube에서 성공적인 결과를 거두기 위해 반드시 MCN에 가입해야 할 필요는 없습니다.
2.2. 2. other ways
2.2.1. Others like Michelle Phan have expanded into all other media. She has a book called “Make Up” and her own cosmetics line from L'Oreal. She also has endorsed products including Dr. Pepper, Toyota and SanDisk.
2.2.1.1. Other ways of making money on YouTube If you’re already making money with ads on your videos and have an established audience you could look into: Working with brands: Brands and ad agencies are always looking for ways to promote their products and services. Brands can be eager to work with creators when the target audience for their product is similar to a creator’s channel audience. No need to be shy if you’ve got a few thousand subs, take charge and prepare a pitch to a brand or advertiser -- think of it like a collab! Learn more. Merchandising: Having merchandise made -- stickers, clothing, or other branded products -- can strengthen your brand and help you spread the word. Try using merch cards or annotations in your videos to help your fans find your stuff. Crowdfunding: Crowdfunding is when a community of fans contribute money to your project. You can raise funds to help support your channel by launching an external crowdfunded campaign. Events: Build an even stronger community by going to see them! Schedule live appearances in places where your audiences are most vibrant and engaged. In addition to meeting your fans in person, you’ll likely gain opportunities to sell merchandise or tickets to your event. Tip: Use interactive cards to funnel viewers to your merchandise page or crowdfunding sites. You now have more ways to potentially earn money with your videos, your community, and advertisers or brands. Think about where you are in your YouTube journey and create a blueprint for earning money that best fits you and your audience. You’ll find a solution that works best for you and your community with a little trial and error.
3. Finish - Creator (reflect period)
3.1. Individualism era is coming
4. Now Youtube
4.1. Demographics
4.1.1. 62% of YouTube users are Males. 80% of YouTube users come from outside of the U.S. 9% of small businesses are on YouTube. 35+ and 55+ age groups are the fastest growing YouTube demographics. 75% of adults turn to YouTube for nostalgia rather than tutorials or current events. Millennials prefer YouTube two to one over traditional television. 37% of the coveted 18 – 34 demographic are binge-watching. YouTube services 88 countries in 76 languages (or 95% of all internet users). Males are primarily watching soccer or strategy games. Females are primarily watching beauty videos. 50 million people on YouTube are actively creating content.
5. Rewind 2017
5.1. trend
5.1.1. Rewind 2017
5.2. creator
5.2.1. https://rewind2017.withyoutube.com/creators
5.3. Video
5.3.1. Rewind 2017