1. TOPIC INTRODUCTION
1.1. Provide a quick overview of your world.
1.2. THE HOOK: Identify key challenge your ideal clients are facing and why they need to solve. [TELL A STORY]
1.2.1. Who does this impact?
1.2.2. What do they need to look out for?
1.2.3. What are the main implications? Just introduce the implications, don't get into specifics (that's for the next section).
1.3. Let them know what you'll be talking about and what they'll learn.
1.3.1. 3 Key points with link to a few resources.
2. KEY POINTS List to 3-5 key points.
2.1. Point #1
2.1.1. Explain your point.
2.1.2. Clarify the implication/opportunity.
2.1.3. Give your thoughts on how to solve/optimize.
2.1.3.1. When possible, tell a story or point to exercise, tool, or ideas.
2.2. Point #2
2.2.1. Explain your point.
2.2.2. Clarify the implication/opportunity.
2.2.3. Give your thoughts on how to solve/optimize.
2.2.3.1. When possible, tell a story or point to exercise, tool, or ideas.
2.3. Point #3
2.3.1. Explain your point.
2.3.2. Clarify the implication/opportunity.
2.3.3. Give your thoughts on how to solve/optimize.
2.3.3.1. When possible, tell a story or point to exercise, tool, or ideas.
3. IN SUMMARY
3.1. "If you don't want [this implication], you need to look out for [key challenge] and takes steps [key solutions]"
3.2. List some resources and ideas to get your audience started.
3.2.1. link to whitepaper, post or podcast
3.2.2. link to your website
3.2.3. your contact info