Customer's experience when evaluating propositions and deals
저자: Zaheer Gilani
1. Share Best Practices (what people, process and technology aspects could be improved to deliver memorable customer experience)
1.1. People
1.2. Process
1.3. Technology
1.4. Quick Wins
1.5. Strategy
2. Discussion Feed
3. Upload and Share Youtube Videos
4. Upload and Share Documents and Illustrations
5. Mapping Customer Journeys
6. Describe steps for customer journey
6.1. Awareness: Customer is made aware of the promotion or offer
6.1.1. Evaluation: Customer is empowered/allowed to evaluate the offer
6.1.1.1. New node
7. What is customer's emotional state?
7.1. New node
7.1.1. New node
7.1.1.1. New node
8. What does customer need to do?
8.1. New node
8.1.1. New node
8.1.1.1. New node
9. What does business need to do?
9.1. New node
9.1.1. New node
9.1.1.1. New node
10. Who's responsible within the business?
10.1. New node
10.1.1. New node
10.1.1.1. New node
11. Is this a moment of truth?
11.1. New node
11.1.1. New node
11.1.1.1. New node
12. What impact does this have on the business?
12.1. New node
12.1.1. New node
12.1.1.1. New node