7 Functions of Marketing for Apple

1. Distribution

1.1. Selling their products in stores everywhere, and on the internet. They have their very own Apple stores, but they also sell them in the stores of phone companies like Verizon and Sprint. This distributing can also take place in many Target stores, along with Walmart as well.

2. Promotion

2.1. Well directed commercials that promote the features of the newest item. One item that almost always comes with the iPhone is the EarPods. EarPods are just earbuds, but were designed by Apple. They plug into the spot where the charger cord usually goes. Apple has created a customer rewards program, where the consumer can use a special card known as the Barclaycard to make purchases. Once they reach a certain amount of points, the customer can receive a $25 gift card. If you are in college, you can take part in Apple's Education Pricing, which has many different options for college students to choose from.

3. Marketing Information Management

3.1. There is a section on their website that allows their customers to write comments about their experience. Apple also uses the Net Promoter Score (NPS) system. This system asks the customer simple questions that relay to Apple how many people would like to recommend their product to other people. For some reason, Apple does not use social media as a way to advertise. Here are a few questions I would ask the customer: 1. On a scale of 1 to 10, how would you rate the efficiency of the store? 2. How often do you view our social media channel? 3. What types of changes do you want to see on the next product? (iPhone, iPad, or Mac)

4. Financing

4.1. Giving out gift cards for consumers to give to other consumers who will then use that gift card to spend on their products. They also accept credit cards, for example, Visa, Mastercard, American Express, and Discover cards. A special visa, known as Barclaycard, allows you to get points that will eventually add up to allow you to buy Apple products without using actual money.

5. Pricing

5.1. Mac Book - $1,704.00 iPad Pro - $949 iPhone X - $1,499.99. Right now, until the 25th of September, if you are shopping in order to get technology for college, you may take part in Apple Education Pricing. The original price of the MacBook Pro is $1,249, but with the education pricing, you can get $200 off, making it $1,049.

6. Product/Service Management

6.1. The macOS Mojave

6.1.1. iPad, iPhone, Mac Book, and much, much more. Almost every year a new version of the iPad, iPhone, or Mac is released. Recently, they released a new macOS interface, which is a new type of update to the Mac. It has lots of new features for the user.

6.1.1.1. The iPhone X

6.1.1.2. The iPad Pro

7. Selling

7.1. Apple effectively bought Beats by Dr. Dre, and now they sell these headphones in their stores, while also developing their own earbuds to rival it. The way they sell their products are through stores and online. Not only do they have their own website and store chain, they send Apple products to stores such as Best Buy, Target, even Walmart.