1. EMD's
1.1. Setup
1.1.1. Hosting Setup
1.1.2. Set up Wordpress Blogs
1.1.3. Content for WP blogs
1.1.4. Infographics to cross-promote
1.1.5. Start Link Outreach
1.1.6. Link Building
1.2. Link Building
1.2.1. in process
1.3. Content
1.3.1. weekly content
2. Info Sites
2.1. Identify current rankings
2.1.1. done
2.2. Backlink Audits
2.2.1. in progress
2.3. Editorial Calendar
2.3.1. done
2.4. Write Content
2.4.1. Platinum
2.4.1.1. 7
2.4.2. Gold
2.4.2.1. 28
2.5. Site Architecture Audits for Navigational Elements
2.5.1. done
2.6. Interlink with other sites
2.6.1. done
2.7. Social Promotions for Link Bait
3. TFF
3.1. Identify Current Rankings
3.2. Backlink Audit
3.2.1. Create Disavow
3.2.2. Link Removal Emails
3.2.3. Reconsideration Request
3.3. Editorial Calendar
3.4. Write Content
3.4.1. Platinum
3.4.1.1. 4
3.4.2. Gold
3.4.2.1. 8
3.4.3. Infographics
3.4.3.1. 2
3.5. Facebook Ads
3.5.1. Psychographic
3.5.2. Set up & Run Campaigns
3.5.3. Tracking
4. Communicate
4.1. Social Media
4.2. Social Alerts
4.3. Social Audits
4.4. Social Listening
5. Tracking
5.1. Rankings
5.1.1. EMD's
5.1.2. TollFree
5.1.3. Info Sites
5.1.4. Competitors
5.2. Traffic
5.3. Social Media
5.4. Paid Conversions
6. Research
6.1. Keyword Research
6.1.1. Analytics
6.1.2. Competitor SEMrush
6.1.3. Adwords
6.1.4. Trending Topics
6.1.5. Create Keyword Buckets
6.2. Persona Research
6.3. Social Media Audits
6.3.1. Competitors
6.3.2. Cotnent Sources
6.3.3. Persona & Psychographic Research
6.4. Content Audits
6.5. Branding Elements
6.5.1. Netowrk Setup
6.6. Interlinking Strategy
6.7. Link Audit for All Sites
6.8. On-Page Audits
6.9. Conversion Data
7. Social Media
7.1. Communicate
7.1.1. Facebook
7.1.2. Twitter
7.1.3. Plus
7.1.4. LinkedIn
7.1.5. YouTube
7.1.6. Pinterest
7.2. TFF
7.2.1. Monitor Progress
7.3. EMD's (9)
7.3.1. Google Plus
7.3.2. Facebook or Twitter
7.4. Info Sites (7)
7.4.1. Google Plus
7.4.2. Facebook
7.4.3. Twitter
7.5. Social Promotions
7.6. Social Media Audit
7.7. Content Curation Sources
7.8. Follower Growth
7.9. Reputation Management
7.9.1. Social Listening Dashboard
7.9.2. Set up alerts
7.9.3. Monitor keywords and mentions
8. Content Creation
8.1. Platinum
8.1.1. Info Sites
8.1.1.1. 7
8.1.2. TFF
8.1.2.1. 4
8.2. Gold
8.2.1. Info Sites
8.2.1.1. 28
8.2.2. TFF
8.2.2.1. 8
8.3. Infographics
8.3.1. TFF
8.3.1.1. 2
9. Paid Advertising
9.1. Psychographic Research
9.2. Create & Run Facebook Ads campaign
9.3. Track & Analyze
10. Link Building
10.1. EMD's
10.1.1. 10 links each
10.1.1.1. Month 2 - done
10.1.1.2. Month 3 - in process