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In a course in advertising and marketing, the faculty member teaching the course wants students t...

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Ashley Tan
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In a course in advertising and marketing, the faculty member teaching the course wants students to be able to mount a campaign for a nominated firm whose market share has been falling. The outcomes specified for the course include: By the end of this course you will have learnt how to mount a campaign for a product whose market share has been falling. The assessment for the course is that students answer a test with multiple choice questions about different strategies for an advertising campaign for this product. On the information given, do you think this is an aligned course? Give reasons for your answer. What changes, if any, would you make to the course? Door Mind Map: In a course in advertising and marketing, the faculty member teaching the course wants students to be able to mount a campaign for a nominated firm whose market share has been falling. The outcomes specified for the course include: By the end of this course you will have learnt how to mount a campaign for a product whose market share has been falling. The assessment for the course is that students answer a test with multiple choice questions about different strategies for an advertising campaign for this product. On the information given, do you think this is an aligned course? Give reasons for your answer. What changes, if any, would you make to the course?

1. Not aligned

1.1. The assessment is not aligned with the learning outcomes

1.2. Multiple choices require only lower level understanding while mounting a campaign requires much higher level understanding

1.3. Statement 3

2. Aligned

2.1. aim

2.2. Statement 2

2.3. Statement 3