SEO Getting Started

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SEO Getting Started Door Mind Map: SEO Getting Started

1. 1) Keywords

1.1. Short Tail

1.2. Long Tail

1.3. TOOLS

1.3.1. WordTracker

1.3.2. KeywordDiscovery

1.3.3. Google Keyword Tool


1.4.1. 1) Brainstorm Who is your target market Geograpical Demographics LISTEN LIST THEM

1.4.2. 2) Categorize by Theme (sometime might need to do 3) Research first

1.4.3. 3) Research Use keyword research tools Start with seed categories URL to keyword tool

1.4.4. 4) Compile Export to spreadsheet Re-categories as necessary

1.4.5. 5) Winnow (REMOVE) non-Relevant keywords Extreme low search counts (involve clients at this stage)

1.4.6. 6) Determine Competitiveness Levels (allintitle) High Competitive Competitive Fairly Competitive Non Competitive TIPS: type in Google allintitle:"yourkeywordphase" Comparison Global Searches allintitle (AIT)

1.4.7. 7) Choose Base on Number of Searches Relevancy Competitiveness Level

2. 2) Site Architecture

2.1. How pages are linked together

2.2. Link Juice

2.3. Navigation

2.3.1. Interest

2.3.2. Importance

2.3.3. SILO

2.4. Content

2.4.1. Base on the keyword research

2.5. Category SiteMap

2.6. URL and domain names

2.6.1. KeyWord Centric Usability Clickability

3. 3) HTML TAGs

3.1. Useful

3.1.1. 1) Title tags VERY IMPORTANT Place In the source code Right at the top of browser

3.1.2. 2) Meta description tags Display Google Search Write as Compelling marketing Statement Enticing

3.1.3. 3) Header tags (H!, H2, H3) Use at headlines

3.1.4. 4) Anchor tags Link anchor teg IMPORTANT Relevant description of the link

3.1.5. 5) Image Alt Attributes Images Description Treat as anchor text Alt tag of click-able images for Search

3.1.6. Technique Combining Keyword phases Title Tag dash, colon, exclaimation ignore by search engine Meta Description Start wilth name of the website or Company name

4. 4) Effective Good Content

4.1. Good

4.1.1. Regular pages on the website

4.1.2. Speak to target audience

4.1.3. Solve Problems

4.1.4. Answer Questions

4.1.5. Provide Information

4.2. BAD

4.2.1. Written only for Search Engine

4.2.2. New Node

4.3. Balance

4.3.1. Users

4.3.2. Search Engines

4.4. Types

4.4.1. Different competitiveness level Home Category Page Sub-Category Products or Services Post. articles About Us Help

4.4.2. Website User comes First Make Sense Not Sprinkling Keywords Not Stuffing keywords WHO? What? WHERE?

4.4.3. Content Select few keyword phrases Add some of the keyword phrases in para

5. 5) Link Property

5.1. Link Popularity

5.1.1. Measure of links pointing to site

5.1.2. Quality Page

5.1.3. Anchor Text

5.1.4. Age of the Link

5.1.5. "Link-Worthy"

5.2. Google PageRank

5.2.1. Real vs ToolBar PR Just Representation

5.2.2. Not the main goal of SEO

5.2.3. Main Objective of SEO Obtain visibility in the search result

5.3. Best Way

5.3.1. AVOID Link Building Tricks Link Farms Multiple site for cross link

5.3.2. Create and Promote Link Worthy Content

5.3.3. Authoritative Source

5.3.4. Use Different Type of Content Article Blog Videos Slides Demo Newsletter

5.3.5. Promote Your Content Press Release Prweb MarketWire Directories Articles Directories Video Directories RSS Feed Directories PodCast Bloggers Same Industry Personal Connection


5.4.1. INCREASE Website Traffic Links Search Engine Ranking


6.1. 1) Step-By-Step Blog Post

6.1.1. Technical How-Tos

6.1.2. Screen shots

6.1.3. Videos

6.1.4. PodCast

6.2. 2) Press Release

6.2.1. About the new content

6.2.2. RSS Blog Directories

6.3. 3) Write Abbreviated version

6.3.1. less than 400 words

6.4. 4) Find Bloggers

6.4.1. Same Industries

6.4.2. As Guest Post

6.5. Write for different languages

6.6. Social Networking

6.7. Interview Expertise or Authoritive Figure

7. 6) Social Media

7.1. Interact


7.2.1. Target Audience

7.2.2. Relevant Communities

7.2.3. Objective: Active Participants

7.2.4. Know, Like and Trust Promote You Purchase From You Recommend You

7.2.5. = Online Networking

7.2.6. SMM vs SEO Opposite of SEO Find People vs People Find You through search Not Substitute for SEO Would not provide direct links usually have "no-follow" links attribute Can provide traffic spike

7.2.7. Brand Monitor What Other Say Positive Negative

7.2.8. KEY Be Yourself Authentic Be Open

7.2.9. GET STARTED Research Existing Communities Join in Look for Search Create Social Media Profile Own Name? Brand Name? Multiple Profiles? Start with Further Branch out Make Friends and follow

7.2.10. Best Results Become Part of the Communities Participate Existing COnversation BE Authentic Helpful Friendly Self promo Keep to Minimum

7.2.11. PARTICIPATE Business Connection DO Read the Rules Review Look for unanswer questions Ask Own Questions DONT's Too Much Fun

8. 7) Measuring Your Success

8.1. RANKING is poor measure of success

8.1.1. WHY? Constantly Fluctuating Ranking often geo-targeted Google personalise the user result Track activities in the browser Not EQUAL to coversion or sales

8.2. Determine CONVERSION and Setting Up GOALS

8.2.1. Google Analytics Dashboard Traffic sources Search Engine Direct Traffic Referring Site Others Search Engines tab Keywords Result Get A Few Months data ADVANCE gANALYTICS Refer Campaigns Tips: Drive for newletter subscription

8.2.2. Example Contact form submission Thank You Page Newsletter Sign-ups Any Page need to view Product Purchase

9. 8) Overall Strategy

9.1. TOP Technique

9.1.1. Optimise for Target Audience NOT Search Engines

9.1.2. Choose Keywords Most Relevant Best describe Web Pages

9.1.3. Categorise Site Architecture Navigation Important Pages Use Anchor Text

9.1.4. Site "Crawler Friendly" Title Tags Meta Descriptions Page Headlines

9.1.5. "Link Worthy" Site Comprehensive Content Multiple Forms of Media

9.1.6. RANKings NOT true measure of success

9.1.7. Build and Maintain Online Link Customers Partners Various Companies

9.1.8. Pomote in Social Media

9.1.9. Review Website Analytics Conversion Tracking Goals Regularly

9.2. Resources

9.2.1. HighRankings Newsletter Forum

9.2.2. SearchEngineLand

9.2.3. Cre8pc

9.2.4. OutspokenMedia

9.2.5. Link Spiel

9.2.6. Marketing Words

9.2.7. SEOBook

9.2.8. CopyBlogger

9.2.9. Michael Gray aka Graywolf

9.2.10. GoogleBlog

9.2.11. Avinash Kaushik

9.3. Future of SEO

9.3.1. Crawler Friendly Site ALWAYS IMPORTANT

9.3.2. Search Universal Video Audio Real-Time Social Media Updates Develop Content of different media

9.3.3. Content Searches Less Commercial More Organic Need more that product pages Link Worthy Content

9.3.4. NO.1 Key of Search Engine Success Outstanding Content Relevant Content