How is new media different from traditional media?
Door Serzian Tan
1. Multimedia
1.1. various ways of sharing information to audience
2. new media: bottom-up strategy ; traditional media: top-down strategy
3. Many to many communication
4. New Media: Authentic content Traditional Media: Polished content
5. New Media: One-on-one marketing. Traditional Media: Mass Marketing
6. free platform vs paid platform
7. Content creation and distribution
7.1. New Media is cheaper
8. Vast audience reach
9. New Media: Informal Language. Traditional Media: Formal Language.
10. Publishing Model
10.1. Traditional media used to filter then publish
10.1.1. New media publish then filter
11. digital form
11.1. environmental friendly
11.2. convenient
12. New Media: Anyone can produce/deliver content to a public audience. Traditional Media: only the publisher or certain organisation can produce the content.
13. new media: unstructured communication ; traditional media: controlled communication
14. one on one marketing
15. No limitation
16. Format of delivery
17. can be accessed anytime, anywhere
18. New Media : access to a wider audience
19. Traditional Media: Closed System New Media: Open System
20. Efficient
21. Real time creation (New Media) ; Pre-produced / Schedule (Traditional Media)
22. Transparency
23. User generated content
24. Traditional media has higher cost than new media
25. more reliable
26. Community decision making
27. Information Control
27.1. Gatekeeping (Traditional Media)
27.1.1. Gatewatching (New Media)