1. Published by Helen Baxter, Mohawk Media, NZ under a Creative Commons, Attribution-Noncommercial-Share Alike (BY-NC-SA) License. You can share, remix and republish this work for non commercial use, as long as you give attribution and publish using the same CC license.
1.1. Helen Baxter
1.2. MD Mohawk Media
2. Tours
2.1. Try asking fans where to tour
2.1.1. How big a venue?
2.1.1.1. Living room gigs
2.1.1.2. Pub
2.1.1.3. Rock club
2.1.2. Amanda Palmer
2.1.3. Eventful
2.2. Artists Data
2.2.1. Update all your spaces
2.3. 1Night
2.3.1. NZ Ticketing system
2.4. Crowdbands
2.4.1. The future?
3. Distribution
3.1. Soundcloud
3.1.1. Social Media friendly
3.1.2. Embeddable player
3.1.3. Host media files
3.1.4. Demos & fanbase
3.2. Bandcamp
3.2.1. Sell music & merchandise direct to fans
3.2.1.1. Speed of sound
3.2.1.2. $20 - 3 purchases
3.2.1.3. Fans paid $5 to 10
3.2.1.4. Knew goes direct to support us
3.3. CD Baby
3.3.1. Albums
3.3.2. Mass Distribution
3.3.3. Multiple download stores & streaming
3.3.4. Take 9%of revenue - you get 91%
3.3.5. More artist services
3.3.5.1. UPC barcodes
3.4. Tunecore
4. Merchandise
4.1. Traditionally artists made money through touring and merchandise
4.2. Calendars/Photobooks
4.2.1. Self Publishing
4.3. Sell Tshirts etc.
4.3.1. Zazzle.com
4.3.1.1. Embed online store into your site
4.4. QR Codes
4.4.1. Mobile readable messages
5. Marketing
5.1. The only thing artists have to fear is obscurity not piracy.
5.2. Think of services labels offer then go indie
5.3. Website or social media?
5.3.1. Must update regularly
5.3.2. Microblogs easier than blogs to write
5.4. Work your social networks
5.4.1. 33 Million People in the Room
5.4.2. Only set it up if you plan to keep it up to date
5.5. Get Social
5.5.1. MySpace?
5.5.1.1. My Space is dead, long live Facebook
5.5.2. Facebook
5.5.2.1. Groups v Pages
5.5.2.2. Band pages
5.5.3. Twitter
5.5.3.1. Two way info flow
5.5.3.2. Follow your heroes
5.5.3.3. track #hashtags
5.5.3.4. Encourage RTs
5.5.3.5. Ten ways to share music on twitter
5.5.3.6. Pay with a tweet
5.5.4. You Tube
5.5.4.1. Use tags
5.5.4.2. Most hits come from related videos
5.5.4.3. Short form clips
5.5.5. Hootsuite
5.5.5.1. Cross posting
5.5.5.2. Post to multiple twitter, Facebook & linked in accounts
5.5.5.3. Track hashtags
5.5.6. Music Hype
5.5.6.1. Fans listen, love, tweet & share music while being rewarded
5.6. Tagging Strategy
5.6.1. Tags increase visability to search engines
5.6.2. Use your name, location, genre etc.
5.6.3. What 5 key tags will you use?
5.7. Streaming Gigs
5.7.1. Living room gigs
5.7.2. Bedroom webcasts
5.7.3. Ustream.tv
5.8. Behind the scenes blogs
5.8.1. Posterous
5.8.2. Tumblr
5.9. Mobile Media
5.9.1. Publishing
5.9.1.1. Pixelpipe
5.9.2. Streaming
5.9.2.1. Qik.com
5.10. Encourage remixes & mashups
5.10.1. Remix = Reworking audio, images or both
5.10.2. Mashup = Mixing two or more clips together
5.10.3. Publish some digital assets
5.10.3.1. Make it easy for fans
5.10.3.2. Run comps
6. Management
6.1. Band Central
6.1.1. Hootsuite
6.1.1.1. Cross posting
6.1.1.2. Post to multiple twitter, Facebook & linked in accounts
6.1.1.3. Track hashtags
6.2. Communication
6.2.1. GMail / Chat
6.3. Docs & files
6.3.1. GDocs
6.3.2. Zoho
6.4. Projects/People
6.4.1. Team Work PM
6.4.1.1. Albums
6.4.1.2. Tours
6.5. Financial
6.5.1. Pocketsmith
6.5.2. Xero.com
6.5.3. Heaps
6.5.3.1. KiwiBank
7. Inspiration
7.1. Bob Baker
7.1.1. Music Marketing Tips
7.2. Andrew Dubber
7.2.1. New Music Strategies - free ebook
7.3. Tshirts & Suits
7.3.1. Free ebook
7.4. Bootstrappers Bible
7.4.1. Free ebook
8. Mindmap address
8.1. http://www.mindmeister.com/75888780
8.2. Password: mohawkmedia
9. CrowdFunding
9.1. Crowdfunding tools
9.1.1. List projects
9.1.2. Choose $$ goal
9.1.3. The Science of Crowdfunding
9.2. Not new idea
9.2.1. Marillion
9.2.1.1. brings music fans closer to the bands they love
9.2.1.2. $60,000 fan funded tour
9.2.1.3. Fan funded album, 2000
9.2.1.3.1. First album 12,000 pre-orders
9.2.1.3.2. Second album 18,000 pre-orders
9.3. Sellaband
9.3.1. 'Where fans can invest in music'
9.3.2. Fleur Jack
9.3.2.1. Can use Kiwi FM as promo channel
9.3.3. Raised 9,000 Euros / $15,000 to record an album
9.3.3.1. 133 'Believers'
9.4. Indiegogo
9.4.1. The Twitch
9.5. Paypal account
9.5.1. To collect sales & donations
9.5.2. Can use donation button
9.5.3. Pay to bank or credit card
9.6. Give a little
9.6.1. NZ Donations
9.6.2. Add embedded widget
10. Intro
10.1. BPI 2010 UK report
10.1.1. 27% more units of music sold in 2010 than 2006
10.1.1.1. album sales overall were down by 7%
10.1.1.2. digital album sales were up 30.6%
10.1.2. More than ever before
10.1.3. Despite Piracy
10.2. Music 'Deals'
10.2.1. A&R
10.2.1.1. Artist & Repertoire
10.2.1.2. Now discovered on You Tube
10.2.2. P&D
10.2.2.1. Production
10.2.2.1.1. Now in bedrooms
10.2.2.2. Distribution
10.2.2.2.1. Digital options cheaper/easier
10.2.3. Marketing
10.2.3.1. Social Media
10.2.3.2. You Tube
10.3. Reality
10.3.1. Labels only sign acts with existing fan base
10.3.2. Artic Monkeys
10.3.3. Justin Bieber
10.3.4. 360 Deals
10.4. Indie approach
10.4.1. Manage your own career
10.4.2. Own your own copyrights
10.4.3. Are you a composer or a performer?
10.4.3.1. Touring
10.4.3.2. Releasing
10.4.4. Ken Kelly - Wired
10.4.4.1. 1,00 True Fans
10.4.4.1.1. brings music fans closer to the bands they love
10.4.5. Sell it ...
10.4.5.1. Keep largest %
10.4.5.2. Multiple formats
10.4.5.3. Multiple Income Streams
10.5. TMet Recordings
10.5.1. The Evil Plans of George Bush III
10.5.1.1. Made September 2001
10.5.1.2. Released September 2001
10.5.1.3. Kiwi FM - Top Ten
10.5.1.4. How to release?
10.5.1.4.1. Vinyl too expensive
10.5.1.4.2. CD's needed stockists
10.5.2. I Like the Blue Ones
10.5.2.1. CDs in Real Groovy, NZ
10.5.2.2. CD Baby - CD Distribution service
10.5.2.2.1. Signed with Itunes 2003
10.5.3. Online store launched Dec 2003
10.5.3.1. Digital downloads
10.5.3.2. NZ dance music
10.5.4. Radio Shows
10.5.4.1. UP Fm
10.5.4.2. Twisted Radio
10.5.4.3. Kiwi FM
10.5.5. Made more from Cd Baby than own store
10.5.6. Closed Online store in 2005
10.5.7. Label deal with Tidy Digital, UK
10.5.7.1. Got a track to the top of the Tidy Charts
10.5.8. Royalties
10.5.8.1. Arrive every 6 months for past 9 years
10.5.8.2. Small amounts
10.5.8.2.1. last royalty cheque $100
10.5.8.2.2. No Marketing since 2002
10.5.8.3. The long tail
10.5.8.3.1. eventually living income
10.5.8.3.2. multiple income streams
10.5.8.3.3. sell lots of small items over time
10.5.8.4. Go where the eyeballs are
10.5.8.4.1. High Street v Bazaar
11. Production
11.1. Use Creative Commons licensing to encourage remixes
11.1.1. CC is updating copyright for digital age
11.1.2. Updating copyright for digital age
11.1.3. Sits on top of copyright
11.1.4. Some rights reserved
11.1.5. Expresses how you want people to use your work
11.1.6. CC Databases
11.1.6.1. Search CC
11.1.6.2. Free Music Archive
11.1.6.3. Jamendo
11.2. Jams
11.2.1. UJam
11.2.2. Jam Studio
11.3. Soundsnap
11.3.1. Hollywood Sound effects and loops
11.3.2. brings music fans closer to the bands they love
11.4. All starts with good audio
11.4.1. DIY Vocal Booth