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Ideas 2012 by Mind Map: Ideas 2012

1. Student's tools

1.1. CV

1.1.1. DoYouBuzz

1.2. reputation management

1.3. LinkedIn

1.3.1. most important value: leverage yr network

1.3.2. Video Tips

1.4. social bookmarking

2. Using FLASH webcam

2.1. Cosmo campaign

3. Hub-ization

3.1. The four layers of online brand marketing: brand - website - content - SM reputation

4. Cloud computing

4.1. decentralized social networks

5. Example campaigns

5.1. integrated campaigns

5.1.1. Kellogs shareyourbreakfast

5.1.1.1. ste

5.1.1.2. NYT article

5.1.1.3. Untitled

6. eMail marketing

7. Changing consumer

7.1. relates to brands

7.1.1. AdKeeper

7.1.2. Brandialog

8. SEO

8.1. cycle

9. SoLoMo

9.1. Local

9.1.1. Facebook

9.1.1.1. BlitzLocal

9.2. Geosocial marketing - Social location marketing - location-based social marketing - LBSN

9.2.1. goals

9.2.1.1. in-store visit increase

9.2.1.2. networked WOM

9.2.1.3. brand visibility

9.2.2. why

9.2.2.1. Interesting target

9.2.2.1.1. Forrester: Location-Based Social Network Users Influential, Few

10. content marketing

10.1. B2B content marketing

11. Online targeting

11.1. Behavioral = OBA

11.1.1. Opt out

11.1.2. plugin from

12. Facebook

12.1. engagement apps

13. Engagement

13.1. Heineken QR code

13.2. Tropicana

14. Brandstream

14.1. End of the destination website - less in depth, more outspread

14.2. Social web is centered in people, not objects, contrary to traditional websites and search

14.3. Like people have lifestreams, brands should have brandstreams

14.4. A brandstream is a multiple presence across on (and off) line touchpoints (all social media points)

14.5. Why?

14.5.1. content consumption is increasingly OFFsite

14.5.2. that is through blogs, widgets, RSS readers, aggregators, social networks, mobile devices, apps, white papers, pictures, customer review vehicles...

14.5.3. brandstreams are live, real time

14.5.4. brandstreaming is opt-in based, favours engagement

14.5.5. it invites virality

14.5.6. It enables more than corporate talk

14.5.7. there is no sell-by date

14.5.8. improved SEO

14.6. What? consistent flow of content created by a brand to engage social connections and information sharing

15. Guest speakers

15.1. Valérie Sohie

15.2. Yento

15.3. Raz*war: Movember

16. Readings & videos selfstudy

16.1. Clay Shirky

16.2. Nielsen video "cross-platform is the norm

16.3. Social TV Bluefin

16.4. Reinventing the newspaper

16.5. How FB advertising is like tv

16.6. SEO definitions

17. Social TV

17.1. Bluefin videos

18. personalised search re "the filter bubble" by eli pariser

18.1. google announcement dec 2004

19. landing page

19.1. voir specific mindmap

20. Réseaux sociaux verticaux

20.1. Ouia.ch

21. video consumption

22. Rich internet & video

22.1. axa makes ads you can step into

22.2. zegna 3D ad and app

22.2.1. Untitled

22.3. Casale Media

23. Untitled

23.1. Social Media Metrics

23.1.1. data 2011

23.1.2. Social media metrics.jpg

23.1.3. Radian6

23.1.4. Webbiquity best social metrics tools

23.2. Social Login