JK's Book Project Structure: "Having your own company in China"

1. Hub Section 2

2. Hub Section 1

3. why are business models so important today?

4. Key Actitivities

5. Key Resources

6. SystemCCP

6.1. who should think about business models for (personas)?

6.2. business models in the firm

7. Economy

7.1. how can we best describe business models?

7.1.1. Value Proposition

7.1.2. Distribution Channels

8. Strategy(ies)

8.1. Level 1

8.1.1. Sub-level 1

8.1.2. Sub-level 2

8.1.3. Sub-level 3

8.1.4. Sub-level 4

8.1.5. Scenarios

9. China Co.

9.1. how other concepts can help us reflect on business models

9.1.1. Business Model & Competitive Environment

9.1.2. Unbundling Businesses

9.1.3. Long Tail Business Models

9.1.4. Multi-Sided Markets

9.1.5. Customer Segments

9.1.6. Open Business Models

10. Success stories

10.1. Example 1

10.2. Example 2

11. "special" spreads

11.1. Hub Section 3

12. Case studies "Own company"

12.1. Pudwill

12.2. Maeder

12.3. Anja Thorbecke