1. liked
1.1. "why bother" section
1.2. approachable book & style
1.3. "design feel" & "business feel"
1.4. icons
1.5. personas
2. wants & recommendations
2.1. content
2.1.1. personas
2.1.1.1. should be real people
2.1.1.2. female personas
2.1.1.3. personas questions
2.1.1.4. attention to middle management
2.1.1.5. additional personas
2.1.1.5.1. NGO
2.1.1.5.2. Consultant
2.1.1.5.3. Service/Prod introducer
2.1.1.6. personas must "reach fans"
2.1.2. build SUSPENSE
2.1.3. to add
2.1.3.1. environment vs. business model
2.1.3.2. BM implementation
2.1.3.3. section on writing with readers
2.1.3.4. design constraints
2.1.3.5. business plan section
2.1.3.6. barriers to entry
2.1.4. book recommendation
2.1.4.1. Idealized Design (Ackoff)
2.1.5. Apple example
2.1.5.1. add "ease of finding music"
2.1.6. slower intro of the canvas
2.1.6.1. use 4 areas
2.1.7. to change
2.1.7.1. change value proposition question
2.1.7.2. better titles of tripartite structure
2.2. form
2.2.1. colors for icons
2.2.2. additional examples on-/offline
2.3. success factors
2.3.1. applicability
2.3.2. distinguish customer groups
2.4. mistake
2.4.1. inversion of cost/rev icon
3. didn't like
3.1. language too BMI jargon
3.2. icons
3.2.1. current use of BM building block icons
3.2.2. "activities" building block icon
3.3. it's difficult to "grasp" the canvas immediately
3.4. A5 layout
3.5. personas
3.5.1. personas may limit audience
3.5.2. should be based on real people
3.5.3. shouldn't use real people (à la cooper)