SocIoS - Economic incentives for Content creation in Social Networks, Dorit Geifman
1. About
2. Crows-sourcing
2.1. Example
2.1.1. TripAdvisor
2.1.1.1. Benefits all actors involved
2.1.1.1.1. tripadvisor gets money
2.1.1.1.2. tourism provider gets more customer
2.1.1.1.3. consumer cuts middleman & gets value from others recommendations
2.1.2. Amazon
2.1.2.1. product reviews
2.1.2.1.1. some reviewers seem to be working almost full-time in writing reviews
2.2. claim:
2.2.1. sourced crowd producing the content don't get much/corresponding value for their contribution
2.3. Top points of view
2.3.1. Chris Anderson
2.3.1.1. "Free: why $0.0 is the future of business"
2.3.1.2. monetize not the products, but related services
2.3.2. Jaron Lanier
2.3.2.1. dictatorship of the kings of the cloud
2.3.2.2. Amazon & TripAdvisor don't do anything, only serve as middleman
2.3.2.3. This lower the value of the IP
2.3.2.3.1. because the content producer doesn't get compensation for his contribution
3. SocIoS
3.1. Exploiting Social Networks for building the future Internet of Services
3.2. Building platform for all social networks, enabling developers of transparent acess to social network services & data
3.3. Partnership of
3.3.1. German public broadcast
3.3.2. Stefi
3.3.2.1. Greek ads network
3.3.3. IBM
3.3.4. Universities
4. Where do we fit in?
4.1. Gap between
4.1.1. WTA
4.1.1.1. Willingness to accept payment
4.1.2. WTP
4.1.2.1. Willingness to pay
4.2. The gap causes recession
4.3. Research the causes of this gap
4.4. Find ways to overcome it
4.5. Develop software solution
4.5.1. FlexiPrice
5. What's so special about information?
5.1. Evaluation of the value of information *cannot* be done in
5.1.1. Normative ways
5.1.2. Realistic ways
5.2. Because the value of information is subjective
5.2.1. interest
5.2.2. already know
5.2.3. time dependent
5.3. Information is EXPERIENCE good
5.3.1. movie in cinema
5.4. Information market environment is DYNAMIC
6. Our approach
6.1. Involve the customer in pricing
6.1.1. the customer should be the major factor in determining prices
6.2. benefit from the long tail
7. Research in Design Considerations
7.1. SUBJECTIVE value: NEGOTIATION
7.1.1. incentive compatibility
7.1.2. WTA > WTP => need multiple bids
7.2. EXPERIENCE value: VOLUNTARY PAYMENT
7.2.1. after experience, pay voluntary "tip"
7.3. SOCIAL DYNAMICS: PRICING FUNCTIONS
7.3.1. dynamic factors for price
7.3.1.1. social repoutation & recommendations
7.3.1.2. prior purchasing behavior
7.3.1.3. timing