1. 1. Who uses promotions and why? 2. Differentiation – setting yourself apart from the crowd 3. Targeting your promotional offer 4. Use certificates to reduce your costs 5. Creative… the 5 top mistakes ad and web designers make 6. Effective use of perceived value 7. Closing the deal with promotions 8. Keeping your customers using promotions 9. Creating a referral network for low cost customer acquisition and sales 10. Win-backs 11. Outsourcing the whole damn thing
2. Why we work with Jeff
2.1. Experience
2.1.1. SECRETS
2.2. Bulk/ Value / Better Pricing
2.3. Minimal Buying Requirements
2.4. Risk
2.4.1. Fraud
2.4.1.1. I never got it
2.4.1.2. I got it and it doesn't work
2.4.2. Inventory
2.5. Virtual Inventory
2.6. Fulfillment
2.7. Handles Customer Service
2.7.1. warranties
2.7.2. Not a Hard Ass
2.8. Data is Protected
3. Offers
3.1. Research
3.1.1. Amazon
3.1.2. Best Buy
3.1.3. Ebay
3.2. Customers
3.2.1. Success Factors
3.2.1.1. Right Time
3.2.1.2. Right Premium
3.2.1.3. Right Customer
3.2.2. Phsycographic
3.2.3. Demographic
3.2.3.1. Older market
3.2.3.1.1. Travel Example
3.2.3.1.2. Can't offer anything 'Too Good to be True'
3.3. Products
3.3.1. Ipods
3.3.2. Portable DVD
3.3.3. Gym memberships
3.3.4. GPS
3.3.5. Heart Rate Monitors
3.3.6. Diamond Earrings
3.4. Markets/ Industry
3.4.1. Gift Cards
3.4.2. Wireless/Cellular
3.4.3. Mattress Sales
3.4.4. Banking
4. Competitors
4.1. Service Bureaus
4.1.1. You document business rules
4.1.2. Handle Fulfillment
4.1.3. Have minimums
5. Follow up checklist
5.1. Email screenshot
5.2. Certificate samples
5.3. Case studies
6. How it works
6.1. Process Flow
6.1.1. Personalized Email
6.1.2. Serialized Certificate
6.2. Secret Sauce/ Formula
6.2.1. Breakage
6.2.1.1. Was submitted incorrectly
6.2.2. Slippage
6.2.2.1. Did send it in
7. Case Studies
7.1. YMCA
7.2. Cricket
7.3. Compass Bank
7.4. infonic
7.5. Little Guys
7.5.1. Truck Stop
7.5.2. Tuxedo Rental