1. Social media marketing
1.1. Social networks
1.1.1. Brand communities
1.1.2. Brand contests
1.1.3. Livejournal popular posts
1.1.4. Travelling communties sponsorship
1.2. Viral marketing
1.2.1. Video
1.2.2. Contests
1.3. Bloggers
1.3.1. contests announcement
1.3.2. new products test
1.4. Forums
1.4.1. Official Lumix representatives
1.4.2. Online reputation management
2. Media ads
2.1. Banner promotion
2.1.1. Tourism web-sites
2.1.2. SNS banner placement
2.1.3. Dedicated web-sites
2.2. Web contests
2.2.1. Mail.ru photo contest
2.2.2. Dedicated web-sites photo contest
2.3. Web PR
2.3.1. PR events
2.3.1.1. Article marketing
2.3.2. Dedicated web-sites Tests
3. Search engine marketing
3.1. Panasonic web-sites optimization
3.2. SEM ads in Yandex, Google, Rambler
3.3. SEM ads in Rorer, Magna, others
3.4. Media SEM in Yandex, Rambler
3.5. Boumerang SEM promotion
4. Panasonic web-sites
4.1. panasonic.ru
4.1.1. product pages
4.1.2. product reviews
4.1.3. banners
4.2. lumix.ru
4.2.1. Concept of promo web-site
4.2.1.1. lumixclub.ru
4.2.1.1.1. discussion
4.2.1.2. photo bloggers
4.2.1.2.1. daily usage
4.2.1.2.2. different topics for the spreading Lumix ideas to users
4.2.1.3. FAQ
4.2.1.4. photogalley
4.2.1.5. photo school
4.2.1.5.1. master classes
4.2.1.5.2. how to
4.2.1.5.3. shooting tips
4.2.1.5.4. usage video
4.2.1.6. Contests
4.2.1.6.1. Lumix quest
4.2.1.6.2. Photo of the month
4.2.1.6.3. Best tip/lesson
4.2.1.7. product registration
4.2.1.7.1. monthly newsletter
4.2.1.7.2. contest participation newsletter
4.2.1.7.3. e-shop special activities participation
4.2.1.7.4. invitation to master-classes
4.2.2. B2B section
4.2.2.1. product presentation/brochure
4.2.2.2. motivation program for sales-man
4.2.2.2.1. points
4.2.2.2.2. prizes
4.2.2.2.3. stats
4.2.2.3. sales man feedback
4.2.2.4. elearning section
4.2.3. FT1 promo site
4.2.4. TZ7 promo page
4.3. panasoniceplaza.ru
4.3.1. online sales
4.3.2. monthly promotion
4.4. club.panasonic.ru
4.4.1. product reviews
4.4.2. product ranking
4.4.3. communication between users
5. Online sales channel
5.1. dealers web-sites
5.1.1. line-up presence
5.1.2. co-promotion