1. VITAL ISSUE
1.1. Task/code structures
2. Marketing
2.1. Direct
2.1.1. Messages
2.1.1.1. by client
2.1.1.2. by market
2.1.1.3. by section
2.1.2. Audiences
2.1.2.1. Existing clients
2.1.2.2. Failed tenders
2.1.2.3. New Contacts
2.1.3. Media
2.1.3.1. Personal Contact
2.1.3.2. Paper
2.1.3.3. E-mail
2.1.3.4. Web
2.1.3.5. Events
2.1.3.6. Multimedia
2.2. Indirect
2.2.1. Messages
2.2.1.1. by market
2.2.1.2. by section
2.2.2. Media
2.2.2.1. News media
2.2.2.2. Web
2.2.2.3. TV
2.2.2.4. Conferences
2.2.2.5. Trade shows
2.3. Campaign Plan
2.3.1. 12month
2.3.2. 3 month
3. Communication
3.1. Web
3.2. Customer Relationship Management
3.3. Operational Communications
3.3.1. E-mail
3.3.2. File sharing
3.3.3. Task List management
3.3.4. Administrative systems
4. Regionalisation
4.1. Flexible
4.2. Low cost
4.3. Responsive
4.3.1. to clients
4.3.2. to change
4.4. Temporary
4.5. Quality control
5. Production
5.1. Recording
5.2. Analysis
5.2.1. Process
5.2.2. GIS
5.2.3. Stats
5.3. Output
5.3.1. Standard products
5.3.2. Templates
6. Management
6.1. Processes
6.1.1. Sales Process
6.1.1.1. Pre approach
6.1.1.1.1. Leads generation
6.1.1.1.2. Sales lead
6.1.1.2. Approach
6.1.1.2.1. sales prospect
6.1.1.3. Gap/Needs Identification
6.1.1.3.1. Q&A
6.1.1.3.2. Description of the "gap"
6.1.1.3.3. What are the concerns of the economic buyer
6.1.1.4. presentation
6.1.1.4.1. solicited
6.1.1.4.2. unsolicited
6.1.1.4.3. handling objections
6.1.1.5. closing the sale
6.1.1.5.1. Getting a formal instruction
6.1.1.6. post-sale follow-up.
6.1.1.6.1. Deal transaction
6.1.1.6.2. Customer care
6.1.2. Budget Planning and Tendering
6.1.2.1. one and the same
6.1.3. Tracking
6.1.4. Invoicing
6.2. Process
6.2.1. Collection Forms
6.2.2. Spatial Infrastructure
6.2.2.1. Survey process
6.2.2.2. Database Structure
6.2.2.3. Workflow
6.3. Software
6.3.1. Long term
6.3.1.1. Access Accounts Web Portal
6.3.2. Short term
6.3.2.1. ?Core Time?