1. CONCEPÇÕES
1.1. Relação entre individuo e sociedade
1.2. Campo Interdisciplinar
1.3. Critica ao conhecimento hegemonico
1.4. Função Social do conhecimento
1.5. Relação Ciência e política
1.5.1. Training
1.5.2. Channels
1.5.3. International
1.5.4. Public Sector
1.5.5. Sales
1.5.6. Marketing Communications
1.5.7. Product Management
2. PRINCIPAIS TEORICOS
2.1. Maritza Montero/ Silvia Lane
2.2. Ignácio Martin-Baró
2.3. Paulo Freire
3. TEM A FUNÇÃO DE
3.1. Análise psicossocial das relações sociais
3.1.1. Positioning & Messaging
3.1.1.1. What is the key messaging and positioning for the service offer? (Pain, alternatives, solution)
3.1.1.2. How do we communicate internally?
3.1.1.3. How do we communicate externally?
3.1.2. Promotion Strategy
3.1.2.1. Marketing Programs (Installed base versus new prospects)
3.1.2.2. Advertising (Publications, etc.)
3.1.2.3. Analyst Relations (Target Analysts)
3.1.2.4. Public Relations
3.1.2.5. Events (Trade shows, SEO/SEA, Seminars)
3.1.2.6. Webinars
3.1.3. Demand Generation & Lead Qualification
3.1.3.1. How do we generate and qualify new leads for the target offer?
3.1.3.2. Prospect Lists
3.1.3.3. Key Questions to Ask
3.1.3.4. Sales Collateral
3.1.3.5. Presentations
3.1.3.6. Data Sheets
3.1.3.7. White Papers
3.1.3.8. ROI Tools
3.1.3.9. Other Sales Tools (web site, etc.)
3.2. Articulação entre teoria e prática na construção do conhecimento
3.2.1. Numbers, budget, waterfall, break-even (cost>leads>trials>deals)
3.2.2. Sales Programs
3.2.3. Accelerated Learning Strategy, Controls, Metrics
3.2.4. Include feedback loops
3.2.5. Include financial metrics (definition of success)
3.2.6. Pipeline reports, etc…
3.3. Contribuição para os processos de transformação social via análises das realidades locais
3.3.1. M&A?
3.3.2. Risk Analysis & Mitigation