Ad Agency 2010
by Cliff Shaluta
1. Media
1.1. Conventional media
1.2. Digital Media
1.2.1. Web
1.2.2. Cell
1.3. Social Media
1.4. Web Analytics
2. Content
2.1. Print
2.2. Digital
2.3. Video
2.3.1. TV
2.3.2. Web
2.3.3. Cell
3. Traffic/Logistics/Billing
4. Planning & Engagement
4.1. Planners service agency clients and develop consumer engagement strategies utilizing conventional media and social media tools. This can include PR as well as more traditional ad planning.
5. Research + Evaluation
5.1. Traditional Research
5.2. Cloud Communities
5.2.1. online research communities
5.3. Conversation Search
5.3.1. Free Tools
5.3.1.1. ex. icerocket.com
5.3.2. Paid Tools
5.3.2.1. ex. Radian6.com