TaaS

1. Early adoptors

1.1. Companies who are constraint by IT budget (e.g. SMB)

1.2. Fast growing companies with no time for traditional automation (e.g. companies in India and China)

1.3. Companies looking for competitive edge from new and fast innovation cycles (e.g. well settled companies)

2. Players

2.1. Infrastructure

2.1.1. IBM

2.1.2. Amazon

2.1.3. Google

2.1.4. Microsoft

2.1.5. HP

2.1.6. Sun

2.1.7. RedHat

2.2. Business Apps

2.2.1. SalesForce.com

2.2.2. NetSuite

2.2.3. SAP Business ByDesign

2.2.4. RightNow

2.3. Business Platform

2.3.1. SalesForce.com

2.3.2. IBM

2.4. Productivity

2.4.1. Google

2.4.2. Microsoft

2.4.3. Zoho

2.4.4. BaseCamp

2.5. Aggregators

2.5.1. IBM

2.5.2. Services companies

3. Candidates

3.1. Non core processes

3.1.1. Financial services

3.1.2. IT

3.1.3. Backup storage

3.1.4. eMail

3.1.5. CRM

3.2. new innovation / non traditional processes

3.2.1. Talent management

3.2.2. Collaboration

3.2.3. Productivity tools

4. Drivers

4.1. Cost Reduction

4.2. Fast implementation

4.3. Continuous innovation

4.4. Mobilization

4.5. Barrier for innovation (e.g. individual developers find it hard to install and use SAP platform for developing long tail applications)

5. Inhibitors

5.1. Security

5.2. Data control

5.3. Complex integration (Heterogeneous applications on heterogeneous platforms)

5.4. 24/7 internet