1. Global Approach to R&D
1.1. Requires involvement of top managers
1.1.1. Creating a Technology Steering Committee
1.1.2. Categorizing new R&D sites
1.1.2.1. Home-base augmenting Site
1.1.2.2. Home-base exploiting Site
1.1.3. Choosing a Location
1.1.3.1. Home-base augmenting Site: regional clusters of scientific excellence
1.1.3.2. Home-base exploiting Site: near large markets and manufacturing facilities
1.1.4. Establishing a new R&D Facility
1.1.4.1. Select the best Site Leader
1.1.4.1.1. Home-base augmenting Site: Prominent Local Scientist
1.1.4.1.2. Home-base exploiting Site: Highly Regarded Managers from within the Company
1.1.4.1.3. For both:
1.1.4.2. Determining the Optimal Size of the new R&D Site
1.1.4.2.1. Too Small
1.1.4.2.2. Too Big
1.1.4.3. Supervising the Start-Up Period
1.1.4.3.1. Integrate Site's research agenda into company's overall strategic goals
1.1.4.3.2. Rapid Exchange of Information to help integration
1.1.4.3.3. Flexibility and Experimentation can ensure future productivity
1.1.5. Integrating the Global R&D Network
1.1.5.1. Develop overall research agenda and assign different parts to individual sites
1.1.5.2. Create direct links among researchers from different sites
1.1.5.3. Monitor emerging knowledge sites and current R&D sites to decide whether new locations need to be added
1.2. Relevant because
1.2.1. Increasing Competition
1.2.2. New sources of knowledge