“Learning to kiss”
by Mathieu van der Wal
1. Back to...
1.1. Live mapping start map
1.2. Overview of all talks
2. professional live
2.1. producer of idols
2.2. stars are born
3. Fremantle Media
3.1. Blue Circle
3.1.1. TV producer
3.1.2. ie boer zoekt vrouw
4. high risk programmes
4.1. starts
4.1.1. brief
4.1.2. production companies
4.1.3. spefic target groups
4.1.3.1. male
4.1.3.2. young
4.1.3.3. demographics
4.2. amount of eyeballs
4.2.1. leading
4.3. advertising
4.3.1. ie
4.3.1.1. superbowl
4.3.1.2. huge amounts of money
4.3.1.3. for ads
4.3.1.4. 3 mln dollar for 30 sec commericial
4.4. audience segments
4.4.1. study demographics
4.4.2. digitally perfected
4.4.3. target on your audience
4.4.4. mass audience mainstream kiss
5. no television programmes for people without interesting demographics
6. it is like learning to kiss
6.1. mmmmpuuhh isssshh
6.2. just try it
6.2.1. don't be afraid...